Similar Layout Of The Brand, Similar To Walking Into The Square Is Easy To "Face Blindness".

KFC, McDonald's, Starbucks are standard, UNIQLO, ONLY, Taiping bird's exclusive stores, you have me, too, supermarkets, fashion cinemas are not lacking.

Many consumers will feel this way. When they walk into a large commercial square in Ningbo, they will easily suffer from such a "face blindness".

The central city of Ningbo is the most concentrated place of large commercial square. There are many large commercial squares in Haishu, Yinzhou, Jiangdong and Jiangbei.

But some customers who often go shopping will find that in Ningbo, "hundred flowers bloom" commercial plaza is less and "bump into the face" is more.

"Entering Wanda, raffles, impression city is almost the same. The first floor is the snack and the supermarket. The two floor of the first floor is clothing, and the third floor is dining and cinemas, and the brand is almost the same.

I often foolishly can't tell clearly. I don't think it's hard to think of "face blindness." after the 90's, Xiao Qiu told reporters that she once thought of a kind of yogurt ice cream on the ground floor of a square, which was delicious, so that she could take her family to taste it, but she could not find it on the first floor in Raffles square. Later, she remembered that she had been eating in the impression town before.

Such embarrassing situation is a big business square too much like a disaster.

Recently, reporters visited Yinzhou, Wanda, raffles, impression city, century Orient, Tianyi Plaza and many other popular large commercial plaza in Ningbo.

Clothing, fast fashion brand UNIQLO is standard, there are stores in five squares.

VERO MODA, ONLY, H&M, ZARA, Ou Shi Li, La Natsu Bell, Shui Shui Yi and so on are also "hit the face" to a higher degree of fashion brand.

Besides clothing, the brand similarity of restaurants is quite high.

KFC, McDonald's, Starbucks, pizza hut, grandma's home, Han Na Shan, Han Tang are all familiar brands in large commercial square.

In addition, different names or similar contents are basically the same as Han style tegro, chafing dish, steak house, Japanese style cuisine, tea restaurant and so on, which are all over the large commercial square. Even the cinema and video game city, KTV are mostly similar, some are brand duplication, others are different names but similar dishes.

"I go.

It's mainly to eat with friends, but now it's boring. It's just a few restaurants, teppears, and eating.

Some consumers Tucao said.

On the Municipal Commercial Commission's "large commercial network survey form" up to the three quarter of this year, the reporters found that the largest number of shopping centers and urban complexes in Yinzhou District were 10, while in Jiangdong, Zhenhai, Beilun, Jiangbei, Xiangshan and other counties, there were fewer and 4 most of them, and at least 1.

"Are there many large commercial squares in Ningbo? Why do I think it's not enough?"

Ms. Zhang, who lives in Zhenhai city, wrote a message via WeChat. She thought that the layout of Ningbo commercial plaza was not reasonable enough, and many places were too concentrated.

In the "Research Report on the value of commercial real estate investment of 35 large and medium cities in 2014" issued by the Ministry of consultation and research, on the one hand, it points out that the large commercial square in Ningbo is facing excess, but it also crosses the two indexes of the basic surface of the city and the supply and demand of commercial real estate.

For commercial real estate with strong population and economic support, as well as the northern Guangzhou and Shenzhen first tier cities, it is also a priority for developing enterprises and financial institutions. "

Conclusion.

To some extent, this shows that business investment in Ningbo is still a great opportunity. The number of large commercial squares is only a relative surplus.

Secretary General of China real estate association business and tourism real estate Specialized Committee

It has also indicated that China's commercial real estate is not a problem of overcapacity, but an irrational structure.

The construction of commercial projects needs to be pushed back by market demand, and the development ideas of hundreds of thousands square meters of commercial complex will be changed at any time.

The uneven distribution of commercial square is also reflected in the uneven distribution of formats. Today, Ningbo's large commercial plaza is obviously "heavy young and light old" phenomenon.

"Now almost every square has children's entertainment centers and training centers, children's clothing and toys are many formats, but there are almost no formats for middle-aged and old people."

Netizens Lu said that there are old and small families in the family. At weekends, a family goes to the commercial square. Often the children are having fun. The old man can only sit and sit.

"Now that Ningbo has entered the aging society, there are stores for elderly people in Japan. Why can't businessmen advance a step?" Ms. Lu said.