Take The Foreign Big Card Docking Domestic Electric Business Is To Take The Opportunity To Attack.

Jingdong, France, recently hosted by F2C e-solution

At the meeting, the only successful Chinese business enterprise in many French local enterprises was the ELITE brand represented by the honorary president of the FA China Industrial and Commercial Federation and Huang Xueming.

Huang Xueming said that he also had the European agency of the French fashion brand ELLE's handbag, if ELITE passed the Jingdong's global purchase platform.

If he tries to succeed, the CARO brand he founded and the many European fashion brands of his agent will also go into the sight of more domestic consumers in the way of docking domestic platforms.

Like Huang Xueming, he chose to "attack by force" and Lu Xiaofeng, Secretary General of the Wenzhou chamber of Commerce in France.

He bought the French Centennial brand Pourchet (Bao Xie).

Sales are far ahead of expectations.

"Ten years ago, we tried the sales model of French luxury flash purchase website VP (Vente-privee), which was very good at that time."

Lu Xiaofeng told reporters that at that time, many people in the wenwenshang had wanted to copy the VP mode. After that, Wenshang Hong Xiaobo returned home and founded vip.com with Shen Ya, a Wenzhou native, who made the legend of the electricity supplier today.

This source also allows Lu Xiaofeng to consider the involvement of cross-border electricity providers, in many platforms chose vip.com.

And for the current cross-border electric business in China, Lu Xiaofeng also expressed his concern and confusion to reporters. "If the real cross-border electricity providers are fully liberalized, the entry of many foreign superior products will have a huge impact on local enterprises."

Lu Xiaofeng said that many of the traditional production enterprises in China are now facing development bottlenecks, and the impact of cross-border electricity providers will also intensify. This is why he and many other companies are still reluctant to participate in the cross-border electricity business.

"Creating a new platform is too much investment, and no matter on any platform, the product is the real core."

In Lu Xiaofeng's opinion, as long as there are good products, they will never be out of date.

In 2005, Lu Xiaofeng, a Ruian businessman who had done leather business for 16 years in France and Italy, spent a lot of money to buy Pourchet, which has passed through the four generation of family. This French traditional old brand, which has been stationed in the top shopping malls of Paris in the 1951, is also showing new vitality in the hands of Lafayette.

In 2011, Pourchet opened a brand new image store in Paris's Fu Tian square and set up a China headquarters in Guangzhou.

"Just want to bring good products back home, not ambitious goals."

Lu Xiaofeng told reporters that cross-border shopping is undoubtedly the trend of the future, and now relatively mature domestic e-commerce platform has been a lot, so the focus of their own temporary focus on the product itself.

Next, apart from vip.com, he will also consider stationing in Jingdong or other large cross-border platforms.