What'S Wrong With The Chairman Of The United States And The Federal Secretaries?

Yesterday, it was widely rumored that Chairman Zhou Chengjian was taken away by the police.

Issue temporary suspension notice for verification.

In the evening, the company confirmed that the chairman of the board of directors was both lost.

Zhou Chengjian is a typical entrepreneur who starts from scratch.

He started his career as a tailor. He founded American Apparel in 1995 and gradually developed into a leading brand of local casual wear by relying on his own design and production outsourcing mode.

In 2009 and 2010, Zhou Chengjian won the two richest garment industry in mainland China.

In 1965, Zhou Chengjian was born in the rural area of Qingtian.

He came into contact with business very early, and began to help in his father's grocery store when he was 8 years old.

At the age of 21, Zhou Chengjian set up a garment processing factory in his hometown.

What he calls a processing plant is to invite all the tailors in the village to sew clothes together.

The final result was not satisfactory. The garment factory failed and he was in debt of 300 thousand yuan.

So Zhou Chengjian ran to Wenzhou, hoping to get good fortune in the forefront of this small commodity trading market.

He also opened a small workshop in the clothing wholesale market of Miao fruit temple, mainly for garment cutting, layout and sewing machine repair.

Zhou Chengjian enters

The industry originated from a mistake.

He was exhausted from his long hours of work, and one day he cut all the sleeves of a suit of suits in operation.

Zhou Chengjian will make a mistake, connect the short sleeves to other fabrics, cut off the hem of the clothes, and pick up another cloth.

I didn't expect such a modified dress to be popular, and Zhou Chengjian had an unexpected success.

Since then, Zhou Chengjian has further integrated the concept of "leisure" with his brand clothes, and has led a fashion trend in the clothing industry.

In 1994, after long term OEM for other garment enterprises, Zhou Chengjian founded his own clothing brand, "mus and bang Wei".

In April 1995, Zhou Chengjian opened the first Midea banner store in Wenzhou liberation theatre, carrying out the brand chain monopoly operation.

Zhou Chengjian claimed that he was a tailor from beginning to end. He was a tailor in the countryside, then a tailor in Wenzhou, then a tailor in East China, and then a tailor in the whole country. His ideal was that American state dress would become a global tailor one day.

First loss in Listing 7 years

Since its establishment, the United States has adopted the strategy of brand chain operation to take the lead in adopting the "virtual management" business mode in the domestic garment industry. Relying on brand marketing, design, information technology and talent team building, it has formed its own core competitiveness in the fierce market competition.

In August 2008, Smith Barney was listed on the Shenzhen Stock Exchange.

Zhou Chengjian also had 17 billion yuan fortune in the year's Hurun clothing rich list to become the new richest of Chinese clothing tycoons.

After the listing, Mei Bang's road has been doing well. This casual wear brand has won the attention of many young consumers and has become the leader of domestic casual wear with the slogan "no ordinary road".

Over the next three years, the performance of Smith Barney increased by two digits per year.

In 2011, Zhou Chengjian called out the target of "600% increase in net profit in the first half of 2011", and finally its annual revenue did reach 9 billion 945 million yuan, with a net profit of 1 billion 206 million yuan.

However, the good times are not long.

With the domestic environment downturn, overseas

With the strong layout and the influence of the electricity supplier, the domestic casual wear brands such as Smith Barney began to go downhill.

In 2012, the price of the first US market declined after five years of listing.

Since then, the performance of the United States has been haze.

High storage has always been a "nightmare" that the United States has never seen.

In order to reduce inventory, Smith Barney used discount and low price to digest inventory.

And this will inevitably affect the profits of listed companies.

In addition, in the digestion of inventory at the same time will certainly have a certain disadvantage to the brand.

Reporters noted that in order to enhance the competitiveness of the brand, in recent years, the United States and the United States frequently acted.

Such as "Hao Qian Qian", known as the popularity of variety show "wonderful flower"; with Zhou Chengjian's son Zhou Bangwei as the leading force, the "fan" APP was launched vigorously; in November last year, it also planned to raise 4 billion 200 million yuan to power the Internet, but this series of big movements did not bring real sales growth to the United States.

Data show that in the first half of 2015, the profit of the company fell by 152.98% compared to the same period last year, losing 94 million 760 thousand yuan.

In the third quarter of 2015, it achieved a profit of 4 billion 328 million yuan, down 7.8% from the same period last year, and net profit loss expanded to 177 million yuan, a 178.12% drop from the same period last year.

Worse still, in 2015, it became the first loss in the first 7 years.

The company expects to lose 300 million ~4.5 billion in 2015.

Twice invited to participate in the forum held by the prime minister

Zhou Chengjian's latest public appearance was in December 24, 2015.

He attended the launching ceremony of his company's global fashion industrial park in Pudong New Area.

The Industrial Park began preparations in 2007. After 8 years of incubation, the total planned land was nearly 400 thousand square meters, with a total construction area of 800 thousand square meters.

"The performance of today's corporate statements may not be as good as 5 years ago, and not as good as 5 years ago.

But it is precisely because enterprises are facing pformation.

With self encouragement, it's like climbing stairs, climbing up a stage, tired and resting, so that you can climb higher in the future.

Zhou Chengjian said at the time.

Just two months ago, as one of the five entrepreneurs invited, Zhou Chengjian attended the economic forum held in Zhongnanhai.

This was followed by a meeting with Prime Minister in Shanghai in February 2012, and Zhou Chengjian was invited to attend the forum held by the prime minister again.

At a recent symposium, Zhou Chengjian reported on how to embrace the Internet as a national brand and traditional industry in the face of the rapid development of the Internet.

According to Zhou Chengjian, in the era of "Internet +", "mass entrepreneurship and innovation", Internet companies should have more content than traditional industries and Internet. The development cycle of Chinese traditional business environment is only 20 years ago. The lack of enough time to accumulate national brands and traditional industries has not yet formed the high quality and efficient industrial chain competitiveness created by the craftsman spirit.

Four years ago, when the premier visited Shanghai, Zhou Chengjian also served as the only representative of Shanghai private enterprises to attend the meeting and spoke. During the interaction with the premier, he discussed the support of business tax to VAT.

Son Zhou Bangwei is presumed to be the successor.

In 2015, on the occasion of the 20th anniversary establishment of Mei Bang dress, Zhou Chengjian began the Third Transformation Road under the Internet.

In late April 2015, Zhou Chengjian appeared at the anniversary celebration and launched the "fan" APP.

At the scene, Zhou Chengjian's son Zhou Bangwei, a senior high school student in Canada, also appeared in public for the first time.

The leader of the "fan" project is the less than 19 year old American state dress.

This can not help but arouse many daydreams of the people present.

Talking about whether Zhou Bangwei will be considered to take over, Zhou Chengjian smiled and said, "Zhou Bangwei is very interested in the clothing industry and retailing, and has always had his own thoughts. If he is interested in the ability, I think it is no problem to take over."

If he can't be interested, he can't do it. "

At that time, the market believed that in the direction of the mobile Internet pformation, the American state clothing is probably just beginning. Next, the innovation of the big data and imagination space and the cooperation between the father and son will continue.