Micro Business Platform Itself If Cattle Agency As Long As Promotion.

In 2015, because of the mode of recruiting agents, micro business led to a decline in landslides. Although some people are still doing the mode of recruiting people, but according to the real cases seen in the past year, the mode of recruiting agents is basically a year's life expectancy.

In the end, it is still mainly retail, to solve the needs of terminal customers, generate word of mouth and buy back.

The platform often has a tunability, that is, the platform itself has its own advantages, and the target customers are very fond of the advantages of the platform.

For example, vip.com starts with shoes and clothes, and jumei.com starts with the flash buying of skin care products. The advantage of the platform is very obvious. Generally speaking, as long as the target population arrives, the proportion of pactions is very large.

This kind of platform itself can do a good job in retailing. The main role of agents is to promote.

Like the Taobao customers who have been very hot in the previous years, each Taobao shop is a small platform with a more adjustable, Taobao customers through their own promotion, the target customers to the Taobao store, and then purchase products in the Taobao store, after the success of the order, the Taobao get a certain proportion of Commission.

For this kind of enterprise itself, we should have a clear positioning of customers, and at the same time differentiate their advantages, and let customers willing to pay here.

In the relatively good platform for tonality, there are more famous Baby Buds on the mother and baby platforms: Honey buds are used to attract customers to buy their own platform through the baby's usual paper diapers and milk powder. These two pieces do not make money, but earn profits through other long tail products of the platform, such as women's skin care products and baby clothes.

There are also cross-border e-commerce platform Xiao Hong book: Xiao Hong book is from solving specific exit.

The tool products began to attract cross-border shopping groups, and gradually extended to the self operated e-commerce platform, which made profits through providing overseas products to users.

The tonality of the platform has, and there must be enough users to enter. At this time, promotion can be done through traditional money advertising, or by recruiting agents to help promote.

Traditional promotion often puts advertisements on some mainstream media platforms. For many long tail platforms, the scope of advertising can not be covered.

Micro agent can solve this problem very well, whether it is QQ group, or post bar, or interest tribe, or even the comment below app in the store, it is the place where micro dealers advertise.

And then pay again after the paction, which is the real zero risk.

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The basis for customers to recognize us is that the product itself can really solve the pain points of customers. Differentiated products are actually easy for customers to buy. Even if customers just bought other similar products, we can also use some sales methods to let him throw away his products and choose ours.

Nowadays, many people exaggerate when they publicize and promote the product's effectiveness. A little exaggeration can promote product sales, but whether the product can form customer's word of mouth sharing and repurchase, it requires the effect of the product itself to speak.

To produce word of mouth and buy back, the development and growth of enterprises is just around the corner.

Without word of mouth and repurchase, it can only earn a quick sum of money and can not last long.

In short, products must be available.

At the same time, it can really solve the customer's problems. Compared with the similar products, the effect is more prominent.

For example, I sold black products myself, after the use of the effect is very obvious, customer feedback is very good.

When I was doing retail, I sold products to some people who had just bought their products, including agents with similar products.

For example, oranges or oranges are usually purchased at a high price, but the price is much cheaper than the offline ones through the micro business platform. The customers are certainly willing to buy them here, or they are hard to get under the line, but the taste is very good and they are willing to buy online.

I know a Taobao seller. She sells oranges through Taobao, making tens of thousands of profits a month.

There are also some products that do not have much advantage in themselves, but other advantages are very high, such as food, a food and fruit micro business contact me, he can do tens of thousands of turnover a month.

I was very curious at the time and asked her if you had an advantage in price. He said that the price was moderate. After that, I asked if you were only in the neighborhood and then delivered to the door. He said yes.

This is O2O in a small scope. He can sell goods, not in terms of price, but in making customers convenient.

To sum up, you must have an advantage, and this advantage is what customers care about.

Product efficiency, convenience of purchase, or, in short, customers can be willing to buy it here.

Because for such products, there is no advantage of the platform, and only by acting on one to one services, then agents are required to have some ability to add friends and sell skills.

Therefore, enterprises must have their own retail methods, and it is easy to copy to agents.

For example, if I make black products, most of our retail agents will be able to make the order within a week.

Li Leiting showed them the easiest way to add friends and sales chat, and they directly applied my friends and chat content, and practise for a few days, so that they could be able to deal with customers.

The vast majority of enterprises, generally do not have the ability to do a platform, some will open shop in other platforms or micro mall, can have some of their tonality, such as the previous Taobao out of the Amoy brand, such as wheat bags, etc. later, there are self built electronic business platform.

However, most enterprises still do not have this strength. They need more agents to sell themselves. This also requires enterprises to have certain advantages in products.