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    Wanda Has Exceeded The Annual Performance Target Without Suspense.

    2016/1/11 16:13:00 43

    WandaPerformance TargetBrand Strategy

    Wanda Group has just released its overall performance in 2015.

    There is no suspense. This powerful empire, known as China's largest empire of commercial real estate and cultural industry, is once again booming across the board.

    Both commercial real estate, hotels, theaters, cultural groups and financial groups have exceeded their annual performance targets.

    Wanda released data show that in 2015, the assets of Wanda reached 634 billion yuan, or about $96 billion 200 million, an increase of 20.9% over the same period last year.

    The total income reached 290 billion 160 million yuan, an increase of 19.1% over the same period last year.

    According to Wanda's previously disclosed "2211" project, by 2020, assets reached US $200 billion, and its market value reached US $200 billion, earning US $100 billion and net profit of US $10 billion.

    This means that the assets of Wanda will double in the next five years. Wang Jianlin, the richest Asian and chairman of Wanda, must rebuild a Wanda.

    It is not easy to abandon the real estate heavy asset business model.

    In 2015, the revenue scale of Wanda culture group reached 51 billion 280 million yuan, up 45.7% compared to the same period last year.

    Financial group revenue reached 20 billion 890 million yuan, completed 697% of the annual plan.

    Among them, the Wanda cinema is worth mentioning, benefiting from the vigorous development of the domestic cultural industry, Wanda cinema revenue in 2015 reached 8 billion yuan, of which the box office reached 6 billion 300 million yuan, an increase of nearly 50% over the same period last year.

    It is understood that Wanda will also be born in 2016 three.

    New industry group

    It will further extend the business chain and gradually get rid of the slightly outdated label of "real estate".

    Although the annual goal has been achieved, it is not surprising that the scale is growing.

    The reason is that Wang Jianlin is leading Wanda commerce to carry out a bold pformation of light assets.

    Wanda will gradually digest the existing real estate land reserve, the real estate sales revenue will decrease year by year, and the property rental income will increase significantly. In the future, Wanda will no longer be a Real Estate Company, but a real estate leasing and operator.

    At present, the effect of pformation has been very obvious.

    The revenue structure of Wanda business is changing. In 2015, real estate sales increased by 164 billion 80 million yuan, up 2.5% compared to the same period last year, while Wanda Plaza rental income reached 14 billion 400 million yuan, up 30.7% compared to the same period last year.

    It is understood that in 2016

    Wanda commerce

    The income target is set at 130 billion yuan, of which the sale of real estate contracts is only 100 billion yuan.

    Wanda will depend more on the rental of Wanda Plaza in the future.

    The rent has more gross profit than real estate development and sales.

    Although the overall rental income is relatively low, the profits provided by rents have accounted for 35% of Wanda's overall business profits.

    After that, the high-speed growth of Wanda is no longer just cash, but profit. This is the capital market's favorite.

    At present, Wanda business is in Hongkong.

    capital market

    The performance is still not optimistic, and its stock price is below the issue price for a long time, which is closely related to its slightly traditional "story". This also urges Wang Jianlin to complete the pformation as soon as possible.

    Although the plan to return to A shares has made some progress, it still has a long way to go.

    It is worth mentioning that, with the completion of the opening of the 26 Wanda Plaza in 2015, Wanda new holdings have a property area of 4 million 755 thousand square meters, the current total holdings of property has reached 26 million 320 thousand square meters.

    Wanda has gone beyond Simon to become the largest real estate company in the world with the largest area of property.

    This is not the end. According to Wang Jianlin's idea, Wanda should open 1000 Wanda Plaza in 10 years.

    This enterprise is putting the red flag into China's cities, and has become the absolute hegemony of China's offline commerce.

    Over the past year, the total number of passengers in Wanda Plaza has exceeded 2 billion passengers.

    Wang Jianlin launched the fourth major strategic pformation of Wanda in early 2015. Besides commercial real estate, he established culture, finance and other new business pillars as Wanda Group.

    After a year's development, the effect is obvious.


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