LV Needs To Go All Out To Fight Against Counterfeiting.

Luxury brand Louis Weedon recently appealed to the Beijing court three Chinese people for selling fake Louis Weedon brand products and demanding compensation.

According to the official news of the court, Louis Weedon asked the defendant to compensate the economic loss of 250 thousand yuan.

It is understood that the three suspects from 2011 to 2014 in Taobao sale of Louis Weedon counterfeit goods are quite thick, but did not disclose the name of the Taobao store that the three people run.

In fact, Louis Weedon realized the problem of counterfeit goods many years ago, and took some measures. He signed a memorandum of understanding with Taobao. In order to avoid counterfeit Louis Weedon products from Taobao, she started the reminder and withdrawal system. But in the eyes of the industry, it seems to be a public relations show.

Now Louis Weedon's luxury goods have been flooded, especially the fake products of LV have been covered by the whole channel.

This time, Louis Weedon's heavy blow was behind the decline of Louis Weedon's brand value and its low performance. According to the latest quarterly report, Louis Weedon's turnover declined, and the Chinese market worsened.

According to a statement issued by the court website, three suspects were accused.

The definition of tort is serious infringement.

As of press release, Louis Weedon and Alibaba officials did not comment on this.

In China

In the market, more and more giants joined in the action of counterfeiting. Italy fashion group Salvatore Ferragamo said last year that it had blocked, seized or destroyed more than 100 thousand fake products in a "fierce global counterfeiting war", the main battlefield of the war in China and the Internet.

The industry's analysis of Salvatore Ferragamo's performance in China has benefited from its major efforts to combat counterfeiting.

At the end of last year, Gucci parent company opened the cloud group to accuse the world's largest online retailer.

Trademark infringement, allowing 31 illegal enterprises to sell counterfeit products, damaging their sales and reputation.

One of the cases mentioned in the lawsuit says that a high imitation handbag sells for only $2 to $5, while the genuine Gucci handbag sells for $795.

The lawsuit requires businesses to stop selling counterfeit goods and impose a three fold penalty as punishment.

At the end of last year, Forbes magazine reported that public opinion fermented on Ali platform selling, and China promised to crack down on selling fake products.

US trade officials have said they are increasingly worried about counterfeit goods on Alibaba's C2C platform, despite Taobao's pledge and commitment to solve the problems raised by stakeholders and withdraw millions of counterfeit goods from Taobao.

Alibaba has been cracking down on counterfeit goods on its e-commerce platform for some time.

In 2013, Alibaba signed an agreement that Taobao would take off all suspected counterfeit goods and implement relevant measures to prevent sellers from loading counterfeit goods. It is still unclear whether the counterfeit goods involved were discovered through Alibaba.