The Market Value Of Hai Lan Is Countered By The "Minority" Who Earned Money By Clothing.

In the domestic capital market, Hai Lan's home is not a "bright eye" company. Reporters found that there were very few topics and news about the company through past reports and public information. In the second half of 2015, including the semi annual report and the three quarterly report, Hai Lan's family only released 14 announcements.

The reasons for the cold winter of Hai Lan's "Pride and pride" industry, including the positioning of "high performance price ratio and fast fashion", have built up the barrier of mode, "vigorously transforming the terminal stores", and "the strong terminal capability is an important advantage different from the competitors".

In a textile industry analyst, Hai Lan's home is "not very good at telling stories". He said that the domestic garment industry has long been in a doldrums, and many of the costumes have begun to talk about the concept. "Some of them are Internet based O2O, some are financial, and others are famous for stocks," but when they mention Hai Lan's home, "ordinary people can only think of the two phrases of" visiting a year for a year "and" men's Wardrobe ".

In 2015, the three quarterly report showed that in the first 9 months of the year, Hai Lan's home Operating income reached 11 billion 300 million yuan, an increase of 39% over the same period last year, net profit of 2 billion 290 million yuan, an increase of about 42% over the same period last year, a basic earnings per share of 0.51 yuan, an increase of 38% over the same period last year, and net profit in the first place of A share listed textile companies.

In 2014, Hai Lan's home came back to the market. In the backdoor reorganization plan, the profit promise made by Hai Lan's home is: 2013-2016 years, the net profit after deducting non profits is 1 billion 212 million yuan, 1 billion 470 million yuan, 1 billion 707 million yuan and 1 billion 913 million yuan.

According to the company's three quarterly report in 2015, Hai Lan's home had exceeded its promised 2015 full year profit in the first 9 months of the year. In 2014, the net profit of Hai Lan's home was 2 billion 375 million yuan, which was also higher than that of Hai Lan's home. profit Promise.

A notable feature is that most of the income of Hai Lan's home comes from clothing. In the first half of 2015, other income accounted for only 0.1% of the total income of Hai Lan's home.

The beautiful performance of Hai Lan's home has some "alternative" in the industry. After all, the "little partners" in the same industry are not doing well. For example, listed companies seven wolves, the first three quarters of 2015 net profit decreased by 20.36%, and the company expects 2015 year-on-year net profit of the highest decline of 30% over the same period, while nine Mu Wang in the first three quarters of last year net profit of 277 million yuan, down 9.76%; in June 2015, the clothing industry continued slippery hundred round pants industry formally transformed cross-border electricity supplier.

And another brilliant colleague. Youngor It can no longer be classified as a traditional clothing company.

In the three quarter of 2015, the report of the three quarter showed that the revenue of the first three quarters was 12 billion 300 million yuan, and the net profit was 3 billion 200 million yuan, up 66% over the same period. Among them, the net profit of the clothing sector is only 543 million yuan, and the "stock market" earned 1 billion 900 million.

A textile industry analyst said that in the past two years under the domestic garment industry environment, making the main business to make money and even become a luxury business. "Hai Lan's home is one of the few garment companies that have yet to turn to live." Earlier reports said that.