Textile Industry To Crack True Cross-Border And Fake Crossover

Transboundary can be said to be one of the popular keywords in recent years, and also an important means of transformation and upgrading in all walks of life. The textile industry is no exception. For example, Luo Lai home textile involves smart home, and the dream of home textiles goes into soft packing. All of these indicate that cross-border industries have penetrated into the textile industry, but some people have misunderstood the definition of Transboundary, and even mistakenly believe that upgrading is cross-border. So what is cross boundary and what is upgrading? Below, the Southern China City textile channel Xiaobian is for you to analyze one by one.

When many enterprises transform and upgrade, they think that upgrading is transformation, but this is the two concept. Upgrading is just some adjustment on the original basis, and transformation is cross boundary and cross to another area, which is very courageous. In fact, many enterprises have suffered a lot in transformation and upgrading, because they do not distinguish the difference between them very much, resulting in a lot of time and money wasted, making enterprises lose the best opportunity and go bankrupt.

The real crossover is not simply upgrading, but changing the original product form. For the textile industry, the most convincing thing should be from textile raw materials to textile products. After all, they have been engaged in the production of semi finished products or raw materials. The requirement of finished products relative to semi-finished products will be higher, because the finished products are directly oriented to the end consumers, and the enterprises that produce the finished products should not only ensure the quality of products meet the standards, but also understand the needs of the market, so as to produce products that meet the needs of the market. The raw materials enterprises only need to control the quality of products, and do not need to produce products for the needs of the consumer market.

In addition, many home textile enterprises enter into the soft binding industry. This is also a kind of crossover. They used to produce the finished products only. Consumer If you like it, you need not worry about how to put it in order to reflect the taste of the owner of the room. Now many home textile enterprises are involved in soft clothing. Undoubtedly, it is also a very representative example of cross-border.

After saying the true crossover, now speaking of pseudo cross-border. What is pseudo cross boundary, that is, in the name of cross-border, and still engage in related industries. Such as home textile enterprises and animation enterprises to create some suitable for children's textiles, this is not cross boundary, it should be called cooperation. Obviously, this is just an enterprise's product for its own product. upgrade No product definition is involved.

Animation enterprises and Home textile enterprise Cooperation to create children's home textiles, which is to integrate some animation elements into home textiles, but its essence is still children's home textile products. It is the same as Yang Guo's iron sword method. It only integrates the martial arts of other schools on the basis of Gu Gu Jiu Jian, and creates a new sword method. However, the real foundation still can not be separated from Gu Gu Jiu Jian, so this is only upgrading, at best, it is upgraded version. If we turn sword into palm, this is called cross border.

And many people think that putting some culture into clothing is cross boundary, which is just an upgrade. To integrate culture into clothing design, clothing is still a garment, its essence has not changed, but some cultural elements have been added to clothing, it is a sublimation of products, so that it can get better value and has nothing to do with cross-border.