Changchun Guilin Road Korean Department Store Shutting Down Can Not Escape

2016, in the Guilin Road business circle, the wind was rough.

The heat fee arrears were prompted, the elevator stopped operation, the shop door was locked, the owner asked for the deposit due to the contract, and the boss did not have the money to pay. Within the Golden Circle, Khan stores are sitting on their heads without controversy.

In October 2014, when Han Han Department store was officially opened, more than 130 merchants gathered here due to the advantages of moderate rent, network entity linkage business philosophy and special marketing planning.

But just over a year later, the merchants who had come to dream came to nothing.

Why does Han Han Department store, which is located on the golden vein of Guilin Road business district, come to such a tragic end? Does the predicament encountered by this department reflect the potential hidden danger of business mode?

On Friday afternoon, January 15th, the Guilin Road business circle was a little bit more than usual.

It can be located in the two most prosperous street, Comrade Street and long Li Road rendezvous near the hahan department store and the surrounding atmosphere of excitement, cold and cheerless. At the entrance, there were no promotional posters and spray paintings on the entrance of the shop, and a "reminder notice" was posted on the glass door of the dusty shopping mall. It was told that the object was Zhang Moumou, and the contents of the notice were 105320.72 yuan heating fee.

The elevator leading to the underground shopping center at the entrance has been closed down, and the stores are locked up in the AB two area.

In the central square on both sides of the elevator, the temperature is not high. 54 men and women are constantly rubbing their hands and stamping their feet.

In the middle of the crowd, a man was wearing a dark color. Business clothes A middle-aged man with long hair is sitting on the bench without saying a word.

"All the people you see are merchants here. I came here yesterday afternoon, but I didn't sleep a night. This is done in order to control Zhang's claim and ask for a deposit. Seeing the reporter coming, a businessman claiming to be Wang Gang told reporters that the man sitting there was Zhang XX.

Zhang is the boss of hahan department store. According to the businessmen, 14 days ago, Zhang boss was invited to the shopping mall from his family by "peace".

Wang Gang introduced that the management of the shopping malls was chaotic and arrears of all kinds of expenses. During the contract period, the merchants suffered heavy losses. At present, most of the contracts signed by merchants and merchants have expired, and they want to recover the mortgage money, ranging from 2000 yuan to 10 thousand yuan.

"Business losses are recognized, but why do not mortgage?" Wang Gang said, merchants white plus black shift "stand guard", staring at Zhang Moumou, afraid he ran, but he two words - no money!

The news of hahan department store owners facing the boss to recover the deposit quickly spread in Guilin Road business circle. Because of the large number of businesses, police and community workers have repeatedly mediated, but no mediation has been made.

New culture reporter tried to talk with Zhang. Facing reporters' questions, he refused to be interviewed.

Knowing that Zhang appeared in the shopping mall, many merchants came from all directions again.

As of 17 o'clock at 16 o'clock, Han Han Department Store merchants and Zhang Moumou had been locked in the mall for 76 hours, and the total amount of deposit required by merchants was over 400 thousand. During the period, Zhang said to some of the merchants that he would "try to raise money". He could pay 200 thousand first, and the rest would think of it again, but there was no definite answer to the specific payment time and payment method.

For such a commitment, merchants do not agree. Some businessmen believe that seeking peace dialogue and getting hard-earned money is the best result. If the request is not fruitless, it can not be ruled out through legal channels.

In October 2014, hahan department store, which runs Korean fashion products, was officially opened. The bus stops advertising and sends leaflets to every corner of the city. During the promotion period, in order to let more businessmen notice the "upstart" of the Guilin Road business circle, Zhang and his planning team racked their brains to "burn money" to promote.

Most of the prospective merchants are attracted by the "attractive" store rent. According to the merchants, the rental of the mall is below the average in the business circle. The rent of the 200 yuan to 500 yuan per square meter per month and the 6 square meter to 12 square meter shop pattern are quite attractive. The slogan "the lowest 15 thousand yuan can be a boss in Guilin Road business circle" is quite attractive.

That year, Dong Xu, a newly graduated college student, was placed in Han Han Department store with his family funded venture capital. The rent, deposit, purchase and storefront decoration cost him 50 thousand yuan. At that time, he was ready to break out of a wealth field in this golden business district, and he had a bright future ahead of him, as well as more than 130 business people who came in succession.

It took a while. Hahan department store Merchants gradually discovered that there were many problems in the shopping mall, and the prospects for business were worrying.

"There is no activity in the publicity campaign. Micro marketing is also a nonsense. The Internet is also installed by businessmen." Dong Xu said that he sold some money in the first month, and then he did not take the goods at all. After several days of opening, the management changed several orders.

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At the end of 2014, some merchants began to ask for comments because of their dissatisfaction with the behavior of the shopping malls. In order to appease the public, ha Han Department signed an extension agreement with some owners.

When the time came into 2015, merchants still did not feel a trace of change. The activities and value-added services that had been committed before were still unfulfilled.

Dong Xu said that the current business is so bad that it can not be opened before the Spring Festival.

Dong Xu was the only one who chose to give up his business. In 2015, the entire Han Han Department store was almost abandoned. The elevator was closed and the heating cost was in arrears. There was no personnel management.

"I am not the same as them on this fire. They are either their own money or the money they give home. The 70 thousand yuan I set up for the shop is borrowed from friends." Li Tai sister from nine units told reporters in tears. "From entering here, we sold two pairs of shoes, and all other merchants sympathized with her purchase. No one came here! This business is a nightmare. It's all a joke."

In the interview, the reporter learned that, because of poor management, 130 businesses in the early days of the operation began to shut down more than 80 in March 2015.

"In the Guilin Road business circle, the business is so miserable that it can hardly be imagined." Mr. Zhao of Han Han Department store said that the individual felt that the problem was still on the manager. An upstairs shop was an insurance company. Every month there were many new recruits, and some young people still had some spending power.

For such a statement, most of the merchants who speak on the scene agree. But in the eyes of outsiders, the problem is far more than that.

"That place used to be called the subway, and the rent was cheap, and the business was not so good. Later, renamed the Hon Korean department store, it did not improve." Zhou Ying, who sells fashion in a shopping mall on the street, said that the lack of business management must be one of the reasons, but not all of them. It is a Korean characteristic product, but when we come here, we know that there are several things in Korea. There are no differences between the goods sold and other businesses in the market, and the most critical prices and quality are not absolute superiority.

After leaving the Hon Korean department store, the reporter made a further investigation of the status quo of Guilin Road business district. The reporter was told that merchants who had left or planned to leave because of the high rent and poor management were everywhere.

Reporters in the Yilin Town, Guilin Road market, Yansha shopping malls and peripheral foreign trade shops found that in 162 shops, stalls, as many as 23. Although most of the operators tell the reasons for "going abroad" and "switching to it", they are all excuses in other merchants' eyes. The real reason is the high rent, the stagnant sales and the inability to make ends meet.

Several second-hand housing intermediary data show that Guilin Road The rent has increased by 10% to 15% in recent two years, and the rapid rise in prices is closely related to the increase in prices of merchants' drums. Usually, from the first contractor of the shop, the rent is downwards gradually until the last tenant pays the bill.

Yilin Town, a clothing store owner who did not want to be named, told reporters: "shops are only half a year before they lose money. The rent pressure is high, and they already have the idea of changing stores."

She gave the reporter an account of his own berth, the monthly rent of 7600 yuan, which is not high in the shopping malls, expensive to over 10000. What is the concept? Now the clothing sold in the store sells for an average price of around 150 yuan, with a profit of 40 yuan, and at least 7 items a day, in order to earn rents. Meals and transportation costs are not included.

"To be fair, if you put it in a few years ago, it's not difficult to hear the old merchants say that the clothes sold in these quantities are lucky, but it's not easy now." She said, now the customer is too picky, cut the price half and half to hack, can not turn around and go, "more annoying a try on, also self timer, go back to the online shopping, busy busy no effort, money is sent to the shop, this period of time three or four days to deal with a single."

In addition, the Guilin Road commercial circle's ability to absorb gold has not been as good as before. There are many problems such as the accumulation of merchants, the coincidence of commodity structure and the serious homogenization. "Moreover, the impact of online shopping is increasing, and businesses in the old shopping malls can hardly hold fast, let alone them."

There are different views, and there are more than 10 years of underwear business boss su.

"In a business circle, there are too many people who are good or bad, but they can't earn their rents. Even if management is in place, your goods are not unique, no features, unreasonable prices, single marketing means, plus no repeat customers, closing sooner or later. " She said Han Han Department store first collapsed, and the next estimate is not too far away.