Sports Industry Trend Forecast Outlook 2016

2015

The industry is gratifying and will continue this trend in 2016.

According to foreign media's recent reports, the sporting goods industry will usher in the following development in 2016:

2016 coincides with the four year Olympic Games, so this is conducive to the development of sporting goods industry.

The brand is ready to release new products during the Olympic Games.

We expect to see many innovative products in Brazil, many of which will revolve around new production technology - 3D printing.

In the last quarter of 2015,

Joining is the best and will continue this trend in 2016.

"Basketball fever" gradually recovered, running is popular.

Hiking sports shoes show strong performance, and with the integration of outdoor activities and sports, this category will maintain a good momentum of development.

Because it is warm winter, sportswear is declining.

And woolen sweaters.

The performance of sports pants is also poor.

Sales are expected to rebound in 2016, but will not return to that level in 2014 and the first half of 2015.

In terms of brand, Nike Nike and Skechers still perform well.

After a good performance in December last year, Adidas's sales were back.

Mobile phones will dominate the development of electronic business.

Some analysts believe that mobile channels will blowout in 2016.

Retailers must develop the electricity supplier strategy and "mobile priority".

Although retailers are reluctant to attribute their business downturn to weather conditions, abnormal weather can really disrupt normal consumption patterns.

The increase in basic wages in the United States is also conducive to the development of the sporting goods industry in the United States.

Consumers will use the increased wages to buy sports shoes and sportswear.

The sporting goods industry will continue to show prominence in 2016.

Social fitness (social fitness app, which can share fitness information) will still affect the development of sports goods industry.

Brands and retailers must figure out how to take advantage of this trend.

In terms of equipment, team sports equipment will still face challenges, because the participation of team sports will continue to decline and golf equipment will not increase.

Camping related equipment has broad prospects.

With the implementation of the new gun act, we will see an increase in the purchase of firearms.