The Luxury Goods Purchasing Market Has Slipped In The Past Year.

The China luxury market research report predicts that the size of the purchase market in 2015s has dropped from 55 billion to 75 billion yuan in the last year, to about 34 billion to 50 billion yuan.

Bruno, a global partner of Bain, said that the future purchasing market will continue to be controlled by the government, so that the consumption of luxury goods will remain in the Chinese market and be included in the GDP's calculation.

The follow-up impact of combating corruption and building a clean government has not yet ended, leading to the market for men's related products leading to the entire luxury market.

Data show that the sales scale of watches decreased by 13% after the previous year's decline, while the sales of men's clothing increased by 12% from 10% in the previous year to 10%.

Last year, there was a wave of luxury brands, of which the number of men's wear brands was the most obvious: Hugo Bosse closed 11 stores, the most closed store in 24 major luxury brands, and the other men's brand Zegna closed 4 stores without adding new stores.

Bruno said that the consumption of business gifts decreased significantly, which is the main reason for the decline in sales of men's products, including watches.

Similarly, in recent years, the luxury goods market in North China and Northeast China, which has been more dependent on business gifts, has been more affected in recent years.

In addition, the slowdown in the economy and the collapse of the stock market also have a huge impact on the luxury market.

Although the consumption of local luxury goods continued to decline, the Chinese luxury consumption in the world increased by 6% in 2015, rising from 380 billion yuan last year to 405 billion yuan.

Among them, the Chinese overseas

The overall increase in shopping reached 10%.

Over the past year, the destinations have been pferred from traditional Hongkong, China and Macao to Japan, South Korea, the euro zone and Australia.

In 2015, the total expenditure on luxury consumption in China increased by 251%, while Hongkong dropped by 25%.

But in the meantime, the purchasing market has begun to shrink.

Bain said that the rise of cross-border electricity providers and overseas websites in China has diverted the flow of purchasing agents. In addition, the major brands are committed to narrowing the price gap, and the government has stepped up control and control, which is also the main reason for the decline in the scale of overseas purchasing market.

In order to boost sales in China, Chanel took the lead in March last year.

Many brands followed or explicitly followed this pricing strategy.

Bruno said that after lowering China's price, Chanel's stores in China are significantly higher than other brands, which is bound to prompt more brands to adopt similar strategies in 2016.

Bruno said, no matter from

Or the government, if the above measures against overseas purchasing will continue, then the domestic luxury market in 2016 is expected to recover.

It is understood that the Customs Department has stepped up inspections since September last year, especially for travelers and parcels returned from popular shopping destinations, such as Japan and Hongkong, China. At the same time, the government is setting up a free trade area in more cities and raising the single cross-border online payment limit from 10000 US dollars to 50000 US dollars. Following the sharp reduction in import tariffs of many categories in May last year, the tariff of wool clothing and some footwear shoes decreased further in January this year. In addition, the price of RMB continued to depreciate from August last year, making the difference in overseas shopping smaller.