Predict Four Aspects Of Fur Industry Development In 2016

January 11, 2016, 2015 China

China's international leather industry

Remittance was held in the Kerry hotel in Beijing. After the event, Mark Oaten, the chief executive of the International Fur Association, received an exclusive interview with the special correspondent. In an exclusive interview, Mr. Mark Oaten, looking forward to the development trend of fur industry in 2016, also talked about the promotion role of the International Fur Association in the development of the industry.

Mr. Mark Oaten predicted the development of 2016 industries from four aspects: global economic trends, political factors, fashion trends, and fur industry challenges.

Mr. Mark Oaten, chief executive of the International Fur Association

Global economy: overall recession, and some emerging market prospects.

Turning to the trend of global economy, Mark Oaten first thought that the overall situation was not good enough to subdivide the region. He first mentioned Russia. He believed that there is a dispute between Ukraine and Russia, which has brought enormous challenges to fur industry. The pportation industry has been restricted by the impact of pportation. Besides, the continuous decline of global oil prices has brought great impact to the industry. He predicted that the global economy was not optimistic in 2016, especially the recovery trend of the Russian market was not obvious.

In contrast, he believes that the US economy is relatively stable and reliable. For example, he said that there will be more consumer leather products this winter. With the increasing exchange rate of the US dollar, the proportion of US imports in foreign trade is expanding, and the Fed's interest rate raising and hot election are likely to have a huge impact on the economic structure of the United States.

Back in Asia, Mark Oaten first shared his views on China's economy.

He thinks anything that happens in China will occupy the headlines of the world.

China's economic growth forecast for this year is around 6.3%. Japan's economic growth is not sustainable because of the expected economic growth target this year.

China's economy has also encountered some problems, but there are some signs of joy and optimism. China's economic pformation efforts deserve praise. The key to the sustained and stable development of China's economy lies in whether the pformation and adjustment can be grasped and the economy will further decline, depending on the trend in the coming months.

Also speaking of India's economy, Mark Oaten believes that there will be a good growth rate in 2016.

In 2016, India's economic growth forecast will increase by 7%. Usually fur industry practitioners rely heavily on China and Russia. Mark Oaten believes that India is the next potential market to be explored.

He is optimistic that with the growth of India's economy, Indians have no reason not to embrace high-end luxury goods such as fur.

He thought it was a good time to turn his sights on India.

In addition, he talked about the unique insights of some emerging economies, such as Iran, some African countries and Brazil, and the impact of the recent trade agreements and tariffs on industry. He believes that this will stimulate the development of the industry.

Political environment: the ban on fur consumption in Europe is flying. Chinese enterprises need to attach importance to policy implications.

In addition to the economic environment, policies and regulations are also critical to the development of the fur industry. Mark Oaten has particularly analyzed the impact of global geopolitics on the industry.

He first mentioned the possibility of a total ban on fur consumption in Germany in the future. Holland initially opposed their proposal, but now the Holland government also appeals to ban fur consumption. In addition, Belgium in Europe also wants a total ban on fur consumption, and the sale of fur products strictly prohibited by Israel and the total ban on seal products consumption in Europe, which seriously affect the fur industry.

In an interview, Mark Oaten warned against underestimating the impact of these countries' prohibitions on the industry, which could lead to the imitation of other countries.

Then he warned that the current trend in Europe may be replayed in China. In view of the development of the German fur industry as early as China, the anti leather movement will develop in Asia in the future, and Mark Oaten reminds Chinese enterprises to pay attention to the future.

{page_break}

Popular trend: black and white contrast is dominant, new trend of animal image neon.

In the current global economic downturn, Mark Oaten still has a positive and optimistic attitude towards fur industry in the forefront of fashion.

He firmly believes that fur is always loved by everyone. Even in the economic downturn, many of the world's top designers and consumers will still prefer fur material luxury.

When asked about the trend of autumn and winter in 2016, he believed that the new trend should be the black and white contrast in fur making products, and the adoption of animal images and neon colors might become the trend of the future.

Fur industry challenge: animal welfare and product traceability are key

Referring to the challenges that the fur industry with the highest concern is likely to face in the future, Mark Oaten mainly starts from two aspects of animal welfare and product traceability, hoping to arouse peer concern through interviews.

The aquaculture is standardized, we are concerned about animal welfare; secondly, he mentioned that the development of alternative products can also maximize the protection of animal rights; in addition, "we also want to enter a warmer country, because our products are not only available in winter. I have some household cushions, carpets, and light fashions. They are not warm products. They can not sell fur in winter. Actually, they can be used in summer, spring and autumn, because we do not have any fashion to rely on climate. We should get out of this misunderstanding". Finally, we should make use of the latest technology, use new artificial fur, and some big brands have begun to use artificial fur because of the good control of production costs. He first stressed that attention to animal welfare is the basis for the healthy development of the industry in the future. The government and the agriculture and forestry department should sign an agreement on animal welfare to prove to us that

In addition, he believes that product traceability is one of the important challenges facing future industry development. He said that some big brands only have to prove the source of products to customers, so that consumers can have a full sense of security in the purchase process.

High tariffs are not an excuse for the smuggling of industries.

Next, from the perspective of industry development, reporters hope that Mark Oaten will share some efforts made by the International Fur Association to promote fur industry.

Mr. Mark mainly talked about the efforts made by the International Fur Association in Combating Smuggling. He believed that high tariffs should not be a reason for smuggling. The International Fur Association had responsibilities and obligations to take a clear-cut accusation of smuggling and strictly prohibit smuggling from policy.

When talking about Russia's new policy, Mr. Mark Oaten expressed his appreciation. "His goal is to control high taxes and smuggling.

At present, in Europe and America, we have found that this label system is more to prove that you can trace back to this product, mainly for the needs of animal welfare.

So we find that these top brands are more concerned about brand traceability. For example, Burberry, the consumer bought a fur product. He wants to know the source of this fur product. He hopes to go back to the farm all the time.

Generally speaking, I think this is a very good mechanism. "

However, he also believes that "we need time to gradually adapt to the policy, and there are some overdue periods to make everyone better understand this new deal".