Jewelry Occupies Half Of The "3D Amazon"

Because of the potential of "Internet +3D printing" jewellery, major jewelers are also starting to focus on this area to enhance their overall strength and market competitive edge in the field of gold jewelry.

In addition to selling Zhang Yang's products on the private line, Mr Mann, the board secretary, said: "in the future, Mann will also become a platform to connect designers and consumers, helping designers to make rapid prototyping work through 3D printing technology."

With the 1990s becoming the main consumers, their shopping habits and values are quite different from those of the previous generation.

Zhao Ruijun predicts that the proportion of jewellery online will increase substantially in the future. On the other hand, as the technology of VR (virtual reality) becomes more mature, consumers may experience the effect of jewelry wearing through wearable devices such as glasses, helmets and other family virtual reality, which will further promote the sale of jewellery on pure lines.

The main source of income in Shanghai, which was founded in 2007, is the virtual reality interaction system launched by customers, such as education, high-end manufacturing, defense and military industry, and has got a B investment of 100 million yuan.

Under the impact of new concepts such as mobile Internet, 3D printing and augmented reality AR, its founder Zhou Qing will plan to pform and launch B2C new products. 3D printing jewelry is one of its directions.

Although 3D printing has been used in many consumer fields at the C end, the potential of jewelry in the field of 3D printing is visible from the earlier Shapeways in this field.

The US internet 3D printing company Shapeways mainly helps designers and 3D printing enthusiasts to print, sell and design works.

More than 20 thousand designers are active in this platform and continuously output creative designs.

The company is known as "Amazon in the 3D world", with an order of 181 thousand per month.

Among the Shapeways users, more than half of them are fond of one kind of design, that is, jewelry.

Therefore, the website has specially carved out 3D printing jewellery category, not only undertaking printing business, but also allowing users to sell on this platform.

These products include rings, necklaces, bracelets and cufflinks, ranging in price from several dollars to hundreds of dollars. Each design is novel and fashionable. Even the Neiman Marcus of the United States has to cooperate with Shapeways to launch limited edition metal ornaments in cooperation with Niemann.

In addition to the rise of many 3D printing online service platforms such as Shapeways, Zazzy, and jewelry as the most convenient breakthrough, traditional jewelers are also eager to try.

In 2013, American Pearl, with its 3D printing technology, made it possible for the finished products to be delivered to the door within a week, from sales to manufacturing, which greatly reduced the price of jewellery, and its sales doubled in those years.

In China though

It is only a preliminary stage of development, but Mann has received the attention and favor of capital and jewelry companies.

In December 23, 2015, the number of listed companies was listed on the stock pfer system through the way of market pfer. Meanwhile, 1 million 200 thousand shares were issued, 16.5 yuan per share and 19 million 800 thousand yuan raised.

Its listing is also targeted at the same time.

Partners, listed companies, gang Tai holdings and private placement six venture ventures.

3D printing combined with the Internet, due to lower the threshold, but also satisfied.

Personalized demand, Zhao Ruijun, President of gang Tai holdings, said: "this is a way to create demand in the jewelry industry. It can break through the current situation of homogenization competition and price war in the traditional Chinese jewelry market."

In July 2015, according to the announcement of gang Tai holdings, it is proposed to establish a new company jointly with Mann Heng, Shanghai, which makes use of three dimensional graphic design, virtual and simulation technology and 3D printing technology to customize products such as gold jewelry, gold artwork, jewelry, diamond jewelry and so on. Shanghai man Heng will inject all its jewelry 3D printing, customization and other related businesses and teams into the new company.

Therefore, gang TAI HOLDINGS also said that in the future, the VR system will be gradually introduced into offline stores, and the combination of jewelry 3D printing technology and the jewelry O2O platform that the company is building can increase customer stickiness and enhance consumption experience, so as to further enhance the core competitiveness of jewelry O2O consumption industry.