The Trend Of Shoe Industry'S Pformation And Development Is Unavoidable.

As a matter of fact, the traditional shoe retailers are faced with the pformation of pformation. Almost no traditional enterprise survived this storm.

In the face of traditional department stores' brand sales, consumers prefer to focus on brands, and buy through filtered buyer shops or new department stores.

Although China has gradually pformed from the low-end manufacturing industry in Dongguan, the long downturn in the large domestic industrial sector is a serious threat to the country's already slow economy.

Although the government is trying to control the situation, there is still a risk that China's economic situation is actually worse than expected, which has disturbed the stock market around the world.

The latest signals from China have not provided much comfort, and the economic weakness has not shown any signs of abating.

On Tuesday, China posted a growth rate of only 6.8% in the fourth quarter of last year, the slowest pace of economic expansion since the abyss of financial crisis in 2009.

"When it comes to economy, politicians and business leaders talk about industrial innovation and upgrading," Fang said. "But I think it's just a slogan.

It's really hard to achieve. "

Dongguan is located in the core position of the Pearl River Delta in southern China.

For decades, this region has pushed China's export volume to the world, making everything from furniture to clothing and shoes.

Last year, China's exports declined for the first time since the financial crisis, which is only the second time since the opening of the world economy in the late 1970s.

China's position in the global manufacturing industry is likely to be further weakened by the p Pacific Partnership.

The US led trade agreement will deepen relations between the United States and Asian countries such as Vietnam and Malaysia, but not China.

Experts from the Jinjiang Municipal People's government held a symposium. Experts from research institutes of China Textile Science Research Institute, China leather and footwear industry research institute, South China University of Technology, Fuzhou University and other research institutes discussed the theme of "Jinjiang's innovation and development".

Jinjiang leader Wang Wenhui attended the meeting.

As an important producer of textiles, clothing, shoes and snack foods, Jinjiang is also facing pressure of pformation in recent years.

Shi Zhangqiang, senior marketing consultant of the development research center of the State Council, believes that Jinjiang now faces three major problems: lack of integration of production and city, lack of integration of production and services, and lack of integration of production networks.

To solve these three problems, the key is to solve the problem of upgrading the industry.

"The industry is 1, and the rest is 0 behind the 1.

The industrial foundation is not well done, and the additional 0 will be meaningless. "

Shi Zhangqiang said.

"The manufacturing industry in Jinjiang is large but not strong, and the service industry for manufacturing is even weaker."

Wu Changnan, director and researcher, Institute of economics, Fujian Academy of social sciences.

He believes that the industrialization of Jinjiang has gone to the later stage, and the traditional manufacturing industry is restricted by various factors such as land, labor force and so on.

In order to maintain the current growth rate, we must strengthen the development of supporting industries such as producer services, thereby promoting the upgrading of traditional manufacturing industries.

In addition to making recommendations to Jinjiang's industry, the members of the expert advisory group also give advice on Jinjiang's innovation and development from the perspective of ecological protection and cultural heritage.

In the morning, members of the expert advisory group also attended the five session of the sixteen National People's Congress of Jinjiang.

Besides upgrading traditional manufacturing industries, the layout of new industries is also important.

Guo Hengqun, Dean of the school of information science and engineering of Huaqiao University, suggested that the layout of new industries should be early. Otherwise, when other parts of the country begin to start corresponding work, the difficulty of Jinjiang will catch up.

"Now Jinjiang has made the photoelectric information industry one of the five emerging industries, but the photoelectric industry already has a foundation, and the information industry is almost blank.

Jinjiang can consider introducing relevant enterprises or research institutes and focusing on nurturing and forming industrial chains.

Facing the market saturation and the continuous impact of the electricity supplier, the demand of the traditional women's shoes brand for sales growth should be changed.

According to Zhu Qinghua analysis, in the new situation, the pformation of traditional women's shoes needs to be reflected. On the one hand, it is necessary to carry out the design pformation, enhance product innovation, and get consumers' favor through product differentiation. The traditional women's shoes brand can make full use of big data tools to analyze consumer preferences; on the other hand, carry out pricing pformation and take the middle and low end route; under the background of economic slowdown, consumers' purchase level will be reduced, and they will be more inclined to buy products with higher cost performance.

In Hongkong, a listed female shoe company Daphne released its interim results in the first half of the year, showing that its turnover in the first half of the year was HK $4 billion 374 million, a decrease of 13.9% compared with the same period last year, with a net profit of HK $2 million 500 thousand, compared with 172 million Hong Kong dollars in the same period last year, a significant decrease of 98.5% over the same period last year.

What is particularly noteworthy is that the turnover of Daphne core brand Daphne and shoe cabinet declined 13.9% to 4 billion 34 million yuan in the first half of the year, and at the same time, 181 stores were closed in the first half of the year.

According to Daphne, the decline in group performance was mainly due to the slowdown in macroeconomic growth and weak consumer spending intention. The rapid growth of e-commerce channels made it more competitive with retailers.

Group management believes that the delay in spring and summer brings additional challenges, and the early sale of some parts of the popular women's shoes market has led to fierce competition in the market.

As a matter of fact, the traditional shoe retailers are faced with the pformation of pformation. Almost no traditional enterprise survived this storm.

Reporters visited the women's shoes counters of the major traditional department stores, and found that the traditional women's shoes counters had a lot of bleak business compared with previous years.

In the interview, reporters learned that in the face of traditional department stores' brand sales, consumers prefer to concentrate on brands, and buy through filtered buyer shops or new department stores.

Analysts point out that, when business business is booming, designer brands and foreign brands enter the market, consumers have more choices and divert their customers.

By increasing the number of retail outlets, the number of crowded stores, and the high frequency of marketing tools that appear before consumers, it seems to be less effective in the face of the new market background.

Seeking new growth points in pition has become an inevitable choice.

BELLE chief executive Sheng Bai Chai said publicly at the shareholders' meeting that, although the current sales of e-commerce business accounted for a small proportion, the proportion was less than 3%~4%, the overall sales of limited help, but it has gradually seen the direction of integration online and offline, will invest more resources in this regard.