PEAK "Colorful Colorful Cloud" Theme Shoes NBA Monkey Year New Year Fever In Progress

When the Chinese New Year comes, NBA needs Chinese elements more. During the Spring Festival this year, PEAK's four colorful colorful cloud boots, inspired by Sun Wukong, are also coming to the NBA arena, so that audiences around the world can feel the smell of the Chinese New Year.

These are the old traditions of NBA and PEAK. NBA officials have announced that the spring festival celebrations will be held from February 4, 2016 to February 22nd to celebrate the Spring Festival with hundreds of millions of fans from China, the United States and around the world.

During this period, warriors, rockets and wizards will wear Chinese Jersey to pay tribute to Chinese culture.

As a resource with many NBA stars, PEAK also launched the new spring special plan for the year of the year, the colorful colorful cloud series, which includes the three generation of the Howard generation, the four generation of Parke, and the four basketball shoes of the beast GH3. This enables everyone to enjoy the excellent performance of the stars while enjoying the new year's basketball match with product creativity and traditional culture.

Because 2016 is the year of monkey.

In the details of the design, the PEAK designers are ingenious to put the heroic feelings contained in the "Qi Tian Sheng Sheng" Sun Wukong's tumbling cloud down from the sky into the design of shoes. The gold inspiration of many details embellished from the golden armor of Qi Tian Sheng and the "auspicious cloud" elements with good luck and smooth meaning in the Chinese millennium span, giving the cultural meaning of "auspicious clouds and auspicious clouds" and the spirit of brand struggle.

It pays tribute to the Chinese traditional culture and the spirit of "I CAN PLAY", which has been advocated by PEAK brand. It means that the new year basketball lovers can be as strong as heroes in the stadium, brave and brave, good at war and finally triumphant.

"The year of the monkey Festival coincides with Valentine's day. The cultural meaning of the" colorful auspicious cloud "series is also compared with the Chinese alternative monkey culture totem, the movie" big talk Westward Journey ", the classic line:" my beloved is a hero of the world. "One day, he married me in a golden coat and seven colors.

It means that basketball is the "favorite person" of basketball fans, which makes people drunk and fascinated. At the same time, it also expresses good wishes to all lovers, which is a good omen for lovers to get married.

PEAK CEO Xu Zhihua said, "current basketball lovers no longer blindly pursue the so-called fashion products, they will not only see whether the products can reflect the rich traditional Chinese culture, but also require products to match the development of brand culture."

It is understood that during the Chinese new year, the "colorful auspicious clouds" special plan will be worn by Tony Parker, Dwight Howard, George Hill and other corresponding stars of PEAK's endorsement, appearing on the NBA arena.

Parke's three generation and lightning four generation have been listed in the near future. Consumers can buy them through all major PEAK stores, PEAK official website and PEAK Tmall flagship store.

It is reported that PEAK Tmall flagship store has also launched a new spring POSE color rhythm running shoes, and launched a "monkey year surprise ride to the clouds" activities to return consumers' love for PEAK.

Consumers who purchase the above three PEAK new spring products will receive a surprise gift package. The gift package contains the highest value of 299 yuan PEAK equipment up to 699 yuan in cash bonus.

The Howard generation and the beast GH3 are exclusive PE for players and are not for sale.

The three generation of Parke's whole body is composed of speed sense line combination, which continues the design language of Parke's war boots, representing the latest technology and design of PEAK defender products.

The GRADIENT dual "gradient dual energy" technology and CUSHION-3 "three level slow shock" are applied to the front and rear sides of the shoes respectively.

It brings excellent experience of slow vibration and extreme acceleration.

The four generation of lightning continues the lightning series to pursue light weight and fast appeal. At the same time, the designer has made many perfect combination of "lightning element" design and basketball function points to meet the needs of the wearers.

The four generation of the body of the lightning is a large area of hot melt shoe upper material. The side support of the sole is designed. The GRADIENT dual "gradient dual energy" technology is applied to the front and rear loaded area to create a more comfortable and accelerated experience.

The Howard generation as a positioning all-around basketball shoes, equipped with SURFACE vamp technology, TENACITY UNIT-C carbon fiber anti torsion unit and visual CUSHION-3 "three level slow shock" technology, not only fully satisfy Howard's demand as a center in the professional arena, but also performs lightweight, protection, stability and other performance, suitable for all positions and styles of players in the stadium.

The beast GH3 is inspired by George Hill's outstanding physical quality through the fluency of lines.

With solid performance, powerful power and aggressiveness are released.

The side walls of the back sole are equipped with force guiding grooves. The middle palm carries FOOTHOLD core technology and uses rubber outsole. CUSHION-3 "three level slow shock" technology enables the fierce beast to gallop freely on the pitch.