Jordan Brand Will Have To Make Changes In The Football Shoe Market.

Jordan Brand's sports shoes, especially its Air Jordan series basketball shoes, have been occupying great market share for many years. Just in the past 2015, coincided with the establishment of Jordan brand 30th anniversary, sales proved that the popularity of the brand basketball shoes had not declined due to the passage of time. In 2015, the biggest shoe store in New York, Flight Club released the list of 2015 shoes sales, and 15 of the top 20 were Jordan brands.

In the face of the good form, Jordan Brand did not stick to the plan of the country, but chose to continue to attack and attack a larger market. The main reason is the strategic layout of Nike facing the whole world.

In October 2015, Nike officially released the plan for the next five years.

According to the plan, Nike will have a total sales target of US $50 billion in 2020 (at present about US $30 billion).

Aiming at emerging markets, Greater China, central and Eastern European markets, Nike has set an average annual gain of two digit percentage points for the next five years. For the Greater China region, Nike is ambitious and has set an average of about 15% per year in the next five years.

The target is to achieve sales of US $6 billion 500 million by the end of 2020.

As the trump card of the Nike family, Jordan Brand will naturally be entrusted to the parent company.

Nike hopes that the Jordan brand will achieve the strategic goal of globalization. The goal for the Jordan brand is that by 2020, the sales volume of Jordan brand will reach US $4 billion 500 million, which is almost double the current level.

Even though the market appeal of Jordan Brand is enormous, it is obvious that the enormous growth rate can be achieved within five years.

Against this background, Jordan Brand will not be hard to understand when expanding its product line and trying to occupy a larger market while concentrating on the field of basketball shoes.

To achieve the goal, let's take a look at what Jordan Brand has done.

Since 2014, Jordan Brand has begun to expand its product line.

In May 2014, Jordan Brand launched its first running shoes Jordan Flight Runner with the help of NIKE's research results and technical support for running.

In 2015, they re launched and released Jordan Flight Runner 2.

The birth of Jordan series of running shoes has expanded the product line of Jordan Brand, and for the majority of Jordan Brand fans, there is more purchase option.

In addition, Nike

Sales as a key breakthrough in revenue growth.

In 2015, Air Jordan, famous for its male sports products, also hoped to attract more female consumers through brand changes.

In early 2015, Air Jordan launched Air Jordan shoes with brown powder and purple and white color for women's market.

These two fashionable and unique sneakers are widely praised for their popularity and are loved by many female consumers.

Football is the world's first sport. In order to expand its performance, Nike hopes Jordan Brand can get a share in the huge football market that has never been touched.

Because Michael Jordan's fame is too loud, and the audience of Air Jordan basketball shoes is too wide, there are ten spokesmen for its brand in NBA, so that people who do not know much about this brand will mistake Jordan's brand shoes for basketball only.

In fact, Jordan Brand's sports shoes are not limited to basketball. Its pace of expansion has never stopped. For example, David Preiss of MLB (Major League Baseball) and NFL (American Football League) Dallas cowboy's Dez Bryant are spokesmen of Jordan Brand.

It is worth mentioning that Jordan Brand has been focusing on football in the field of cooperation with Neymar this time, which is valued by the large overseas markets in Europe, South America and Asia.

This is another aspect of Nike's global strategy.

At the beginning of the new year in 2016,

He is ready to work with Neymar to launch his signature shoes. It needs to be explained that although this cooperation is somewhat unexpected, it is also reasonable, because in 2015 the brilliant Neymar was also a Nike signing star.

Admittedly, the top football shoes are so high in science and technology that it is reported that "the evaluation of a sports brand's shoe making level is the key to the design and manufacture of football shoes."

Jordan Brand has entered the field of football shoes, indicating that Jordan Brand has a certain level of technology in terms of technology content. However, it still takes time to test the product.