Does The Spring Festival Stop The Opportunity To Express The Clothing Store?

"Dear, express has stopped, our chance has come."

Lin Hai is famous.

Brand dealers in Henan, these two days, he is a brand franchisee.

The group was so busy that everyone congratulated each other on their business.

"Everyone is complaining about the impact of the electricity supplier on the offline stores on weekdays, which has led to a year in business.

Customers always come to the shop to see the style and the model, then search the mobile phone online for the same price.

However, near the Spring Festival, these small brand franchisees scattered across the country have begun to laugh at the best time of the year, partly because they are

The relationship between outages has allowed these businesses to usher in a small trade climax this week.

As Lin Hai said, many brands of online clothing brands have begun to adjust their business hours, such as the Tmall women's clothing brand.

Reporter from

Relevant people understand that although the customer service is still arranged during the Spring Festival, the delivery may not be as fast as usual. The store has stopped shipment since February 5th, and the normal delivery will wait until February 13th.

Of course, if consumers can't wait, they can contact the customer service to select the only HF express which will not take a vacation in the country, but it needs additional compensation.

And there are not many such stores as Han dresses, and after reading several of Taobao's clothing businesses, reporters learned that many of the shipments were affected by the Spring Festival holiday.

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Such brands also indicate that there will be two to three days of discontinued delivery time. Meanwhile, a notice of "prolonged delivery during the Spring Festival or extension due to various reasons such as Spring Festival holidays" will be posted on the bulletin board of the shop's home page.

Customer service, like ZARA, said that although the commitment is normal delivery, it can not guarantee the purchase time. If you do not want to wait, you can apply for a refund directly.

Some small businesses even shut down early, and some wait until after the Lantern Festival.

Lin Hai told reporters that Chinese people have traditional concept of Spring Festival. Many people are not willing to spend much money, but they will spend a lot during the Spring Festival.

"Spring Festival is the biggest festival for Chinese people. No matter how far away the land is, regardless of the difference between folk customs, people's mentality is the same during the Spring Festival.

During this period, consumption is also the biggest. Now some electricity providers have stopped delivery, so the opportunity of physical stores is coming.

According to his experience, many people in his city go back to their hometown from the capital city or the big cities such as North and Guangzhou, and they can go shopping with their family members and friends.

"The joy of shopping during the Spring Festival is not available to the electricity supplier."

Lin Hai said.

"For the clothing industry, the Spring Festival is the best season."

Min Guangya, a clothing retailing expert, said that on the one hand, the sales of winter clothing had come to an end and entered the stage of clearance. However, during the Spring Festival, there would still be a lot of winter clothing consumption, which objectively helped the brand clean up its stock.

On the second hand, when spring clothes are on the market, consumers who are slightly ahead of their consumption will buy a lot of spring clothes, especially in the South with high temperature.

On the third hand, a large number of young people usually do not have much time to shop. During the Spring Festival, they go to friends and relatives, such as a few girlfriends.

Perhaps, the Spring Festival is indeed an opportunity for these entities, but after that time, the delivery will eventually return to normal operation, and the impact of the electricity supplier on the line will still exist.

But the following trend may inspire some entities.

Shoppers still attach great importance to the immersive and real shopping experience in traditional stores, and indicate that the main reason for their preference for physical stores is better browsing and touching products than in e-commerce.

Zebra Technologies Corp's 2015 global consumer survey report concluded this.

In fact, more than 70% of respondents in this report have a positive attitude towards offline shopping.

The company believes that various self-service technologies such as price enquiry machines, electronic shelf labels, self checkout terminals and inquiries can enhance the shopping experience of consumers.