What Ma Yun Is Talking About At The End Of The Alibaba Annual Conference

In January 29, 2016, Alibaba group held the annual meeting of the Ministry of organization in Hangzhou. Ma Yun, chairman of the board of directors of Alibaba, CEO Zhang Yong, CPO Peng Lei and other top management teams and more than 300 members of the Organization Department participated.

The organization department is

Group management group, members are M5 (Senior Director) and above staff.

In other words, the core members who decide Ali's future development are basically in the organization department.

What will these people get together and talk about? What new moves will Alibaba take in 2016?

It is reported that the theme of this annual meeting is "don't forget your heart and never fear the future". Ma Yun, Zhang Yong, Peng Lei and Ali business team presidents take turns to share lots of dry goods.

Here are seven highlights of Xiaobian's annual meeting. Let's take a look at the year-end summary of Ali executives.

1, the biggest harvest in 2015: clearer strategy

It is reported that the first step of the annual meeting is to require each executive to share the gains and losses.

From Ma Yun and Zhang Yong to President of various business lines, when talking about the biggest harvest in 2015, they all mentioned the word "strategy".

Ma Yun said he was very pleased in 2015 because the whole team had changed dramatically in all aspects compared to 2014 and 2013.

The whole Ali system is clearer, clearer, clearer and clearer. Everyone knows clearly where the group will go in the future. This is the biggest "get".

Zhang Yong said that from the perspective of "getting", the strategic plan of the entire company in the next five years and ten years has been very clear.

What Ali wants to do in ten years in the next five years can be summed up in a word: globalization, rural areas, big data and cloud computing.

Once the strategy is established, the direction is clear.

It can be said that the train that we started two times has already left the station and is moving towards the established goal.

Specific to business, rookie network CEO Tong Wenhong said, rookie in the future there are two core, first, we must do data, second, we must do collaborative platform.

Hu Xiaoming, President of Ali cloud, said that the key word of Ali cloud is technology and business double drive. How to build an ecological platform, partner platform and serve more global customers is the key consideration in 2016.

On the "loss", several executives feel that their work is too busy and "almost no personal time".

2, the downward trend of the economy, Ali management pressure?

The day before the general assembly, Alibaba has just released its fourth quarter 2015 earnings report.

According to the financial report, in the fourth quarter of 2015, Alibaba group's revenue and profits grew strongly, exceeding analysts' expectations. The turnover of China's retail platform in Ali reached 11.3% of the total retail sales of social consumer goods.

The market is widely interpreted, showing the strong vitality of China's consumer economy and science and technology service industry.

However, by the impact of investors' lack of confidence in China's economy, Ali shares fell by 3.77% on the same day.

All kinds of reactions show clearly that the Alibaba has become a representative of China's economy and is sharing weal and woe with China's economy.

In this regard, the management team of Ali feels more naturally, and the economic situation has also become an important topic of the Organization Department conference.

Ma Yun is still optimistic.

He said that Ali has become a barometer of China's economy. First, it should be particularly honored that a company can be linked to the fate of the country and the fate of the times and become a barometer of the world's second largest economies. It is not only a good thing but also a matter of pride.

For Ali's share price is inevitably affected by the trend of China's economy, Ma's attitude is relaxed because "good performance is good to die."

He reminded the team that China must have confidence in the Chinese economy, and that China's economy is far more than everyone can imagine. China's economy can be divided into two parts, one is the traditional economy and the other is the new economy.

China's traditional economy, the energy and petroleum based energy consumption economy and investment oriented economy is undergoing structural adjustment. But China's other economy, the new economy driven by consumption, services and high-tech, is growing at a high speed and is growing faster than expected.

"We are the representatives of China's new economy and the driver of China's new economy, We Are The Driver."

Ma Yun said to his team.

Ma Yun believes that today's situation is the great opportunity and responsibility of Ali.

Ali's chance lies in the next three to five years.

Transformation and upgrading must be carried out to the Internet.

Ali's responsibility is to stir up the growth of China's service industry, consumer industry and China's high technology in the new economic era.

"We must make good use of our data and technology to help these industries pform to the Internet as soon as possible, using all the technology, services and data in the ecosystem to help these enterprises tide over difficulties, help them reduce costs and help them Reach to customers.

Opportunities and responsibilities are equated, and when done, the company naturally becomes the real Driver of China's new economy.

3, which businesses are praised collectively by Ali management.

Annual Ali Organization Conference, Ali executives will comment on the business highlights in the past year, this year, in addition to the retail platform, Ali cloud, rural Taobao and other "pioneer troops", two rookie business teams get the most nominations and affirmation.

One is the nail that brought huge surprises to Ali in the past year. Recently, the nail appeared for the first time in Ali's earnings report. According to the financial report, nail users have reached millions of magnitude.

The other is the third largest mobile operating system, YunOS, which hosts Ali group's overall layout of the whole ecological intelligent hardware area.

The two rookie businesses have experienced failures and have been under heavy pressure to break out of the encirclement.

CEO Zhang Yong praised the two teams for "persistence", "tolerance for loneliness" and "courage to challenge". Ma Yun also gave a high degree of affirmation.

Ma Yun said that every great vision of Ali was made by insistence, details and innovation.

"If we are beaten by a blow in the social sphere, we can not have nails if we don't keep working hard.

Ali is not afraid of failure. Ali's culture is that every failure, every setback, can be rethought and revisited. As long as the original mind remains unchanged, as long as we persist, we can always kill it.

It is reported that Zhang Yong also disclosed the year-end bonus scheme at the meeting. This year Ali will give a reward to the team that has made breakthrough. It seems that the staff of nail and YunOS can count the money to be soft.

4, rotten strawberry award and eight disciplines.

There are also awards in the Organization Department of the organization. The awards are divided into the red strawberry award and the rotten strawberry award.

The red strawberry award is awarded to the team that has made outstanding contributions to the service customers.

Rotten strawberry award, as the name suggests, is a critical "award", mainly to the customer service is not in place.

In front of big bosses, such a "prize" can be recalled.

Why did you give this award, and let the team leader come to the stage personally? Ali group CPO Peng Lei said that it is necessary to create strong pressure to make all teams, from leader to members, have a very strong heart and motivation to consider for customers.

After the award, there are comments.

Zhang Yong said that in the face of the complex ecosystem of Ali today, management can accept the judgment errors of employees in operation, but can not accept the numbness of customers, and can not accept the indifference to customers.

He asked every employee to first think about how to fear their customers from their hearts and solve problems for them when facing customers.

Ma Yun disclosed that his most serious anger in 2015 was because he heard that merchants had a very arrogant attitude towards businessmen.

"We are running the world's largest online business group. Our customers are our God. If we can't even do this, the company will be finished."

It is reported that by the end of 2015, the Alibaba issued three points of discipline and eight notices to every second grade, asking all staff to really respect and revere their customers on concrete actions. One discipline is to meet with customers. First, don't be late, and second can't watch mobile phones.

5, Yang Xiao 2 goes up to the mountains and goes to the countryside.

Internationalization is also an important topic of the general assembly of Ali organization. CEO Zhang Yong believes that on the way of internationalization, Alibaba is very important to really lay the foundation for internationalization in talent, organization and culture.

At the meeting, he revealed that foreign executives and employees would be visiting Taobao and rookie networks in the near future. "I hope that employees from all over the world can really walk into the life of ordinary Chinese consumers and feel what we are doing."

6, electricity supplier's sixteen character policy and three battles.

At the annual meeting, Zhang Yong shared the roadmap for upgrading Alibaba's retail business.

Zhang Yong said that in 2016, the electricity supplier business had sixteen policies: focusing on experience, prospering ecology, enabling businesses and upgrading consumption.

Zhang Yong said Ali

The platform has successfully completed the pformation to wireless e-commerce. How to make use of this opportunity to really empower businesses, help them find consumer demand, manage consumer demand, and then run consumers, is something that must be done in the future.

In addition, Ali will continue the trend of 2015 and continue to fight the three major campaigns in rural areas, globalization and first tier cities.

7, Ma Yun's happiest thing in the past year

In addition to summarizing and planning group business, executives also shared personal year-end insights.

Ma Yun said he had three happiest things in the past year.

The first is in the end of December 2015, a grand prize giving ceremony was held in Sanya for 100 rural teachers. The second one was the establishment of lakeside University, which provided a training system for entrepreneurs, especially private entrepreneurs, so that they could learn from others' mistakes, learn to persist and learn to innovate. The third thing was to set up the the Peach Garden foundation and do a lot of environmental protection attempts.

Ma Yun joked that these three things must be grateful to all the colleagues in the company. It is precisely because of our efforts that we can make the company as good as possible so that we can safely invest in public welfare undertakings.

He did not forget to advertise the public welfare foundation of Ma Yun. He welcomed all the management of Ali to pay attention to public welfare, pay attention to rural teachers, do a good job and do not forget public welfare for three hours.