Ma Yun: 3 Elements Of Alibaba'S Success

2015, "Internet +" has become the hottest keyword in the new normal, and "Ma Yun" has also become one of the most popular Internet cards.

This year,

It has been officially promoted to the height of national strategy.

In March, Premier Li Keqiang of the State Council proposed in the "government work report" that we should formulate "Internet +" action plan and guide Internet companies to expand the international market and so on.

As a result, China entered the era of "Internet +" marked by integration and innovation.

This year, from Russia St Petersburg, Davos, Switzerland to the United States Seattle, France Paris, and then to China Wuzhen and Beijing "double 11 Tmall global carnival night" stage......

Ma Yun, chairman of Alibaba group, also has a continuous radiation activity at home and abroad.

As one of China's outstanding Internet entrepreneurs, he stood in the center of the world and issued the voice of "we".

The Internet leader who has been given various labels such as wealth, inspiring, entrepreneurship, innovation and his Alibaba is the epitome of the development of China's Internet for more than 20 years.

The Internet created Ma Yun, and Ma Yun also accompanied, witnessed and wrote the growth and dream of China's Internet.

With one hand in mind, one hand in the future.

91 billion 200 million yuan, a night of revelry - in November 11, 2015, the bright numbers once again verified the power of the Internet, and Ma Yun and his Alibaba were the traders of this carnival.

Behind the 91 billion 200 million is

+ new consumption + new entity manifestation is the multi screen integration of network + TV + mobile phone, is an Internet + business infrastructure training. In the 7 year, "double 11" gradually from an accidental online shopping Carnival attack into a kind of business culture with the spirit of the Internet.

Ma Yun put it: "double 11 should be at least 93 years!" however, one hundred years are too few to fight day and night.

In fact, since the bell struck at the NYSE in 2014 for $25 billion IPO, Ma Yun's voice is even bigger.

Over the past year, Ma has been invited to participate in international economic events such as the St Petersburg International Economic Forum, the Davos forum and the APEC summit. He has spoken with politicians and entrepreneurs such as Putin and Obama to discuss global economic and environmental issues.

Following the pace of President Xi Jinping, he participated in the Sino US internet forum in Seattle, the United Nations Conference on climate change in Paris, and the second world Internet Conference in Wuzhen.

At the meeting, he spoke with great interest. The opportunity lies in the future, and the Internet is to solve the future.

He is also a guest of the Clinton Global Initiative forum and the only Chinese entrepreneur in the special economic adviser of the British Prime Minister, and even the sole entrepreneur representative of the global women's summit in New York.

The US Time calls him "Crazy Jack", but his micro-blog remarks only contain two identities: the spokesperson of the village teacher and the director of the global board of the TNC.

One shows the beginning of the mind and does not forget where it came from; the other shows its concern for the future.

If you don't forget your heart, you will see that the cloud is not far away.

By micro-blog, people can see Ma Yun's "grounding".

He will share his whereabouts and insights, and he will also eat his crayfish. He will mourn the death of Taobao founder Hongyu girl. He also provided facial expression packages when Guangzhou Hengda won the 2015 Asian Championship final.

Only in the future can we grasp the opportunities.

The success of Alibaba is attributed to the advanced judgement of the market.

Ma Yun, a teacher, is fond of giving speeches.

A sentence similar to what "Ma Yun has said?" can always become a high click rate news headline.

In 2015, his words and deeds also frequently appeared in the front page headlines of foreign media.

In his speech, strategies and dreams are often the most effective killer of the audience.

"20 years later, the WTO era serves big enterprises. In the next 20 years, the EWTO era should help small people.

If we can't change it, it will become a disaster for all. "

At the APEC summit, Ma Yun talked about his Internet dream to global business leaders, and explored how to help developing countries through e-commerce, help small people and help small and medium enterprises.

"If the earth is sick, no one will be healthy."

Ma Yun is the only Chinese entrepreneur who delivers a speech at the Paris climate conference. "Today, we should not debate who is right or who is wrong, who should take on more responsibilities. Today, we should discuss who has better ways to share."

His speech even touched the Secretary General of the United Nations, Ban Ki-moon.

"The Internet must be an ecosystem, which must be made up of many species."

Ma Yun clearly felt that the second world Internet Conference in 2015 was different from the first one. He said that the Internet has pformed mankind into a community.

It can be seen that when Ma Yun, as the representative of China's Internet, stood on the world stage and preached Chinese entrepreneurs' Thoughts on global issues such as economic development, poverty eradication, environmental protection, world peace and promoting social development, China's Internet power was no longer confined to the camp service in the secondary space. Their vision has been synchronized with the great power consciousness and responsibility of China, and is among the forefront of the Internet power list.

Twenty years, a dream

China's Internet is 20 years old, and Alibaba is 16 years old. They almost synchronize a dream and bubble era.

In the 20 year, the Internet has completed the evolution from technology, information, business to public ecology in China.

According to statistics, as of the end of June 2015, the number of Internet users in China reached 668 million, and Internet penetration rate was 48.8%, ranking first in the world.

In July 4, 2015, the State Council issued the guiding opinions on actively promoting the "Internet +" action (hereinafter referred to as "opinions").

The overall goal of China's "Internet +" action is that by 2018, the integration of the Internet and the economic and social fields has further deepened. The new format based on the Internet has become a new driving force for economic growth. The Internet supports the role of public entrepreneurship and innovation. Bu Zengqiang has become an important means of providing public services, and the development pattern of network economy and real economy is basically formed.

In the 16 year, Ali group finally moved to the NYSE, and its market value is now US $about 200000000000.

Today, China has become the world's largest online retail market, and the total volume of e-commerce pactions in China has increased from less than 1 trillion yuan in 2004 to 13 trillion and 400 billion yuan in 2014, with an average annual compound growth rate of 30.6% over the ten years.

The total retail sales of the network reached 2 trillion and 950 billion yuan in October before 2015.

E-commerce has gradually become the most active area of the Internet economy.

"The Internet has changed the pattern of global e-commerce."

Ma Yun said he and his Alibaba were lucky.

When someone was playing up the Alibaba, he told the staff, "we are not that bad."

When the market value of Alibaba was the highest in the world, he warned employees, "we are not so good."

Ma Yun and eighteen Luo Han's entrepreneurial history are already familiar to many people.

They are a group of ordinary people who came from grass roots. They started to earn 500 thousand yuan in 1999.

Because at that time, the concept of Internet in China was ahead of schedule.

The financing process is also twists and turns. In 2001, Ma went to the US Silicon Valley for trial financing, but was refused by the more than 30 venture capital because Alibaba's business model did not have a successful precedent in the United States.

"Today is very cruel, tomorrow is more cruel, the day after tomorrow will be beautiful, but most people will die tomorrow night."

This is Ma Yun as a "business mentor" to the later left the most cruel and most deep-rooted sentence.

Ma Yun summed up the success of Alibaba in 3 factors: 1, different adherence to the future; 2, gathering all kinds of talents and growing together; 3, not afraid of making mistakes, and being patient enough to learn from mistakes and become nourishment.

"What you have, what you want, what you give up."

This is the revelation of a great man to Ma Yun, which he mentioned many times in many speeches.

The development history of China's Internet in the past 20 years is also in the three problems.

From the beginning of curiosity, worry and passive acceptance, to positive innovation, vertical refinement and proactive appeal, until the rise to the national strategy, the Chinese attitude towards the Internet is a high-speed but gradual process.

As Ma Yun said, the technology of Internet's great change in this century has done a lot of things that could not be done yesterday.

From e-mail, portals, e-commerce, classified information, network video, social networking sites and mobile Internet, we are caught off guard. The Internet has brought fresh concepts into every corner of everyone's life and every corner of the society.