In The Past Two Years, There Are More Than 10 Clothing Stores.

Duan Xiaotao, male, born in 1992, Xiangtan University Xingxiang college market.

Professional senior student, general manager of Guangzhou excellent Clothing Co., Ltd., chairman of Hunan Ting Ting Network Technology Co., Ltd., runs his own brand -- Shi Ting Zheng dress.

So, what kind of entrepreneurial story does he have?

[entrepreneurial story] a well tailored black suit, elegant and upright, just like his brand, Si Ting's formal dress.

"I want to discuss the registration of the sentry company in Xiangtan high tech Zone."

At the gate of the business street of Xiangtan University, he shared his recent business plan with his meeting.

Duan Xiaotao, a single parent family, learned from his urine and worked hard for himself.

In September 2012, Duan Xiaotao, who has just entered university, is determined to learn professional knowledge, hoping to achieve economic independence at an early date and lighten his family's burden.

In the next semester, Xiao Tao borrowed 500 yuan to sell snacks in the school dormitory.

Making leaflets and building QQ groups...

Less than a month, the daily turnover reached 500 yuan.

Before long, every building had a snack selling point set up by a small peach.

"At the most time, there are 32, the monthly purchase volume reaches 100 thousand, but they do not earn much, basically give the team members."

In the view of section Xiaotao, only when the people around them earn money can they make money.

After the taste, Xiao Tao sold the safe and sold more than 600 units in one semester, almost half of the school market.

Selling snacks, selling safe, take out, travel agents, open restaurants, operate 5 projects in the same period.

In the busy stage, Duan Xiaotao is also thinking about how long these projects can last, and what is the significance for the future development?

So he decided to give up these projects and prepare to do areas of interest.

He felt that on the university campus, junior and senior students had a great demand for professional wear, and almost no one in the market was involved.

Duan Xiaotao sniffed business opportunities, and became more familiar with the clothing industry. He decided to open a formal store on campus.

To do it! With a 5000 yuan of money, Xiao Tao found a small shop in the school, contacted the wholesaler, and simply decorated the shop.

That's how it opened.

The first way of publicity is to put up leaflets, and Xiao Tao laughs, "I paste all the posts that I can paste."

With enthusiasm and full energy, he soon became famous in Hunan Province.

At the same time, problems also follow.

Because of the problem of purchase channels, he entered the goods not only expensive, but also difficult to guarantee quality.

During the winter vacation, he didn't go back to his hometown, but went to a brand clothing chain in Guangzhou.

"14 hours a day, except eating.

In order to learn something, I clenched my teeth and persisted.

Duan Xiaotao quickly grasped the quantity, type and price of the store, and in less than half a month, he became assistant manager.

"This is more conducive to learning software inventory management system, storefront operation process and personnel management."

Duan Xiaotao said that he had benefited a lot from the experience of those two months.

After the start of school, the section of peach was adjusted.

Thinking has gradually brought store operation to the right track, and has also cooperated with companies with good purchase channels. The cost has been reduced by 60%.

In order to get a better source of goods, Duan Xiaotao also invested in Guangzhou Youshan Garments Co., Ltd., becoming the young CEO of this company.

In addition, Duan Xiaotao also took the opportunity to strike the iron, redesigned the decoration, opened second shops in the school, and built a formal dress Experience Hall, which included a guest rest area, sofa and tea sets.

"I want to turn formal clothes into a culture. Job hunting dress is a symbol of College Students' going to society, and witnessed another stage of their lives."

Duan Xiaotao said.

Duan Xiaotao also confessed that a series of creative ideas, such as store design, brand logo, advertising words and packaging design, were inspired by professional courses.

"Combining theory with practice enables me to become flexible in my learning and working thinking and broaden my horizons. The power of professional knowledge should not be underestimated."

Duan Xiaotao said.

In less than two years, he has opened 10 chain stores in Xiangtan, Changsha, Shaoguan, Guangzhou and other places, with 40 employees and a turnover of more than 4 million.