How To Cope With The Higher Consumption Of Luxury Goods Abroad?

In fact, no matter what the total consumption of Chinese consumers in 2015 was 1 trillion and 200 billion yuan, or China consumed nearly 46% luxury goods in the world, it was not surprising that China kept it for several years. Luxury goods Overseas consumption is the first place in the world. The departments concerned are shouting to control the flow of luxury goods every year, but the consumption of luxury goods abroad is higher and higher.

Earlier, the Ministry of Commerce said that we should adopt a reduction. Imported Tariff means to curb the phenomenon of luxury consumption outflow, but only listen to "thunder" and do not see "rain". It is undeniable that lowering import tariffs and eliminating the price gap between domestic and foreign consumers through the adjustment of tax policies is the most direct and effective way to deal with them. However, the measure of lowering import tariffs alone is obviously not enough. If we want to bring the huge consumption of overseas luxury goods back to China, we still need to launch multiple efforts to form a resultant force.

First of all, when adjusting tariffs, there should be supporting measures to follow up. For example, we should refine tariffs and tax relief policies for some commodities. China's luxury goods tax rate is the highest in the world. At present, the import tariffs of luxury goods are generally between 15% and 25%, and customs inspection and shop inspection are also needed. Sales tax, business tax and consumption tax are also included in the sales process. This makes the price of domestic luxury goods generally at least 1/3 higher than that of origin. Therefore, reducing the tax rate of luxury goods can make most of the purchasing power stay in China. Moreover, the tariff or special consumption tax rate is reduced or duty-free, not only conducive to increasing imports, reducing trade surplus, but also expanding domestic consumption and promoting the overall development of high-end industries. Only in this way can we truly achieve the "same price" of domestic and overseas luxury goods.

In particular, we should correctly guide the consumption of luxury goods and cultivate the luxury consumption culture. Luxury consumption in China not only depends on age and income, but also depends on "consumer psychology". The foundation of Chinese consumption of luxury goods lies in "consumer culture", not the product itself. In China, more luxury goods are used for etiquette and social interaction, and its biggest consumption power comes from social psychology. This just makes many people shopping abroad and shopping in the mainland have different consumer psychology. Therefore, we should guide domestic consumers to abandon the one-sided consumption concept of "luxury consumption is extravagance and waste", and create a relaxed and harmonious cultural environment for people's names to consume luxury goods.

More importantly, creating a national luxury brand is the fundamental strategy to curb the outflow of luxury goods. As a big manufacturing country in the world, China lacks its luxury brand, which is embarrassing. The big country without luxury brands has become the world's largest consumer of luxury goods. This contrast is a great irony to China's national industry. The shortage of luxury brands in China is also the crux of the consumption outflow of luxury brands. Therefore, we must strive to build national luxury brands and gradually realize the direction of manufacturing power. brand The qualitative change of the big country will enhance the attraction and credibility of the domestic brand, and let the Chinese people "get to the top of the water and get the first month", and no longer "go nowhere", and enjoy domestic luxury goods at home.