Yabuli Chinese Entrepreneurs Forum Sixteenth Annual Meeting Held

The Sixteenth Annual Conference of Yabuli Chinese entrepreneur forum was held in Yabuli, Heilongjiang on -2 21 February 19, 2016.

Jingdong group CEO Liu Qiangdong at the meeting on the economic situation, the electricity supplier sales situation and traditional enterprise electricity supplier pformation made his own views.

Liu Qiangdong said in his speech that although the economic situation is different from previous years, the government can still further invigorate the economy by combating tax evasion and tax evasion and lowering the value added tax rate.

At present, traditional enterprises have been pforming and seeking "electric business". Liu Qiangdong said in a straight forward speech: "traditional entrepreneurs do not want to be an e-commerce provider, forget the electricity supplier, and cut off the specially established electricity supplier department."

Liu Qiangdong: what I want to tell you today is to be simple and happy.

The atmosphere on the scene is still rather dull today. There are few applause, and there are few screams and exclamations.

Everyone said that the economy was bad, the days were hard, and many things were artificially expanded.

The government is worried and the entrepreneur is worried.

What a simple thing it is to make life simple and happy just like what Jingdong pursues.

The most important thing for the government to invigorate the economy is to crack down on tax evasion and tax reduction and substantially reduce the value added tax rate.

At present, most countries in the world do not have more than 14% VAT, while China is as high as 17%.

What kind of phenomenon did it lead to? You know that some time ago, the media reported that in 2015, Chinese people had 1 trillion and 200 billion consumption abroad, and 46% of the world's Luxuries were bought by Chinese people.

But according to our estimate, there are still many statistics which are not available by the government. If the real figures are considered, we believe that at least not less than 2 trillion, and more than half of them are shopping abroad.

China has 30 trillion of consumption and 2 trillion is not much. But don't forget, these 2 trillion consumption are products with high added value and high profit in the consumer market.

I can tell you that the 2 trillion consumption is equivalent to 10 trillion of domestic consumption, which has been taken away by foreign enterprises.

One of the important reasons is that China has a relatively high tax rate. Although the country has been reducing tariffs for many years, and even many goods do not receive tariffs, it is very obvious that the price gap between high-end brands and foreign countries will be very obvious if they are added to the value-added tax.

Personally, I believe that if the government can set the value added tax within 14%, and crack down on tax evasion and tax evasion, the cost of entrepreneurs here can be greatly reduced.

Our competitiveness will also be greatly enhanced.

For entrepreneurs, how to be simple and happy? In the current economic situation, I think half of the traditional enterprises can actually consider selling it. It is a simple thing.

It is no pleasure to sell the enterprise without any worries. Cash is the most pleasant thing to do.

In 2012, I had a junior high school student. He made a garment factory in southern Jiangsu for ten or twenty years.

2012 said how to pform, can Jingdong shop to become their own?

No OEM.

I said it would be better to sell the factory building.

He said that although there has been ups and downs in the past ten or twenty years, it is still very profitable to survive for a year or two, but it is hard to sell it now in three years.

Almost all the profits that have been laboriously done in the past ten or twenty years have been sped out, and the net assets can be said to be zero.

For many traditional enterprises, if your business does not bring unique value.

If you don't create unique value in the industry.

If you are not in the top 10 of the industry, if your equipment is not better than others, management ability is not good, or do not have its own unique design technology, the best option is to sell.

In particular, when the State advocates the supply side reform, the supply side reform is to say that the reduction of production capacity and the selling of enterprises on the right is the best choice for many enterprises today.

Let me put it another point: many traditional brands have been moving towards e-commerce in the past 5-10 years.

Today, looking back, 3 years ago, I gave advice. Brand players should focus their time and energy on brands, do well your R & D, design, and sell pipelines to retailers, agents, give them to your distributors, give them to your retailers, do not need to set up an electrical business department, make a huge team, and make so many people with high salaries to do online marketing.

Today we can see that all the traditional brands, as long as they are self operated, if they are established.

That's a disaster.

A few years ago, I talked with friends about the famous footwear brands in China. The profits over the past decade are very, very good.

Someone has outlined a figure. Last year, in China's brand of all shoes, the pformation of e-commerce was the most complete, 1/3 came from online sales, and online made 2 billion 200 million.

The 2 billion 200 million is from the electricity supplier sector, not to Jingdong, the net profit of 10 million.

The boss was very happy, said you see, "I am better than you Liu Qiangdong", I made 2 billion 200 million, resulting in net profit of 10 million.

However, take a good look at your financial statements. 2 billion 200 million if you supply customers, sell your own customers instead of selling them yourself, your net profit should be 380 million, and the net profit of the remaining 2/3 will be more than 10%.

And when you get online, you can earn 300 million and go online to do your own marketing, resulting in a profit of 10 million.

actually

Technology is very strong, you need to master the accumulation of knowledge too much, not every brand must set up their own electricity supplier to do electricity supplier, you can cooperate with the electricity supplier company, cooperate with him, but does not mean that they are doing business.

The best seller in the world is a few brands, and more than half of the sales are not sold through so-called direct selling, but also through various retailers in the world.

So, here I call again, as a traditional brand entrepreneur forget the electricity supplier, the first thing to go back is to remove the electricity supplier department, how simple!

Thank you!