New York Fashion Week: Taking Consumers As The Core

The fashion industry is in a state of chaos, hovering between the past and the future. Everyone needs to learn new rules.

She thinks that the fashion week may become a fashion.

At the core of the ceremony, people do not have to wait for a long six months to get the exhibits on T.

Conventional

The exhibition will split the display and purchase from T to the middle of the window. If we comply with the desire of consumers, the fashion week will synchronize the new products with the sales channels, which will not only stimulate consumers' desire to improvise, but also simplify the marketing process of clothing.

In addition, Diane von Furstenberg also believes that "the most popular brands in traditional fashion week are fast fashion brands. They rush to sell before those original design brands. Changing fashion week's display mode can force these brands to completely adjust their production schedule."

However, when "

"Mode" subverts the existing process. Fashion week becomes a marketing tool. The clothing displayed is likely to become commercialized. Designers spend a lot of time and money on creating gimmicks instead of focusing on the design itself.

Although the marketing strategy of Moschino and H&M on social media has been a great success, this mode may not be replicated to high-end luxury brands, and the core consumer groups of both are in different strata.

Editors collate materials, write reports, fashion buyers buy around the world, designers adjust and improve their designs after the exhibition.

Fashionable people who rush through the intensive fashion week are already exhausted. They need time to breathe. When the "watching buy" mode becomes routine, disrupting the rhythm of the original fashion industry will also destroy the whole fashion ecology.

When everything is reshuffled, the undercurrents behind the New York fashion week will set off the waves ahead.

Once fashion week is a gathering of only a few people, only the famous fashion reporters and designers who get the invitation can be placed in the showcase. Consumers can only see the final appearance of clothes in newspapers, magazines and shops. These opinion leaders dominate the trend. Now, technology has broken this barrier. Fashion week is no longer a small number of fashion elites and models.