Customized Activities Marketing In Apparel Retailing Industry

It has long been the most important thing for retailers to accelerate the comprehensive multi-channel supply, including the integrated line and online team to evaluate the effect of digital marketing in the store.

Mobile applications, store technology, multi-channel replenishment and synergy cross domain marketing are the most recent innovations.

These new initiatives will continue to be the focus in 2016, especially in the

The seamless connection of personalized experience and ultra-low discount expectations continue to heat up.

In 2016, more new technologies will emerge in these areas, and the main focus will be on upgrading the physical store experience.

According to the work experience of APT (Limited by Share Ltd Abod) and some apparel retail giants, the following 2016 development trend is drawn.

We must be familiar with consumers in order to get wind and water in the market, but this is no easy task.

There are ways to help consumers understand the most common way is to cultivate them.

The project obtains data of consumer behavior from different channels and tests products based on these behaviors.

In 2016, the smartest retailer introduced third party data to make it more precise.

(which consumer groups have higher industrial expenditures?)

In order to balance the high expenditure on this part of the purchase data, retailers must quickly invest in investment, identify opportunities and find out which activities are best to achieve the most efficient strategy.

After formulating a series of marketing strategies, retailers need to deal with the issue of ROI on every online and offline activity.

Facebook shopping and other more advanced mobile clients will only make these kinds of problems more and more difficult.

Some retail giants use these platforms to send personalized push, which needs to know which consumers will get the information through which channels.

Such a way of sending messages has both advantages and disadvantages. One of the main risks is that consumers who are pushed by retailers are likely to buy them, so the cost of pushing them is spent on consumers.

Another potential problem is that excessive contact with consumers, such as daily email push, may weaken consumer stickiness and attention.

For those big initiatives, such as introducing new store activities in daily promotional activities, clothing retailers must test each activity to choose the best way to do business.

With the help of the necessary tools and a series of new ideas, retailers will be able to work out a winning strategy.

The first step is to sort out the rules of analysis and how to improve this analysis.

The second step is to list a series of new ideas and test them in 2016.

At this point, how long will it be?