The International Big Shop Closing Plan Has Quietly Started.

The location of each brand will be measured by the flow of people, while some of the earlier high-end shopping centers in Chengdu have gradually lost their attraction in the renewal of business circles, such as renhang land in Chengdu's core business circle and Chengdu Renhe Spring Department store.

With the rise of IFS and Ocean Pacific, the business structure of Chengdu has changed.

Deputy director of the high strength international store service department.

It seems that there are three main reasons for the closing of stores by international first-line brands.

First, the significant decline in the performance of luxury brands has affected some brands.

In the meantime, the demand for new high-end consumer groups is not clear. The performance of some sub cards has surpassed the main brand, and the brand structure of luxury goods group is facing adjustment.

Second, before the luxury group opened shop in the past few years, under the current market environment, some of the stores that no longer have obvious competitiveness will be gradually closed. This is the problem of luxury group's own network planning.

Third, some brands are facing a predicament in their commercial projects. Due to the impact of the real economy in winter, some owners of commercial projects shift their owners as a whole.

It is necessary to protect its own scarcity. Therefore, on the premise that the business owners are in a bad state of business, they will choose to shop cautiously and retain only their competitive stores.

At the same time, Luo Yanqiu also pointed out that in the future, under the environment of the overall high-end market downturn, the international first-line brand will continue to be rational, and the closing of the luxury goods group will happen again.

More and more luxury brands are concentrated in IFS and oceanic Taigu. Among them, the first Herm s s flagship store in Southwest China, the first flagship flagship store in China, and the new flagship store in GUCCI are located in Ocean Pacific.

In my view, the cluster effect of luxury goods business with high-end consumer groups as the main target customers has become increasingly prominent. "Choosing neighbors" has obviously become the primary consideration for the location of these big names, and the platform that converge high-end customer resources can produce greater value and benefits.