Yinchuan'S Consumer Goods Market Is Stable.

Yinchuan Business Bureau has monitored the Xinhua Department Store Limited by Share Ltd, Xinhua Department Store Chain Supermarket Co., Ltd., Guo Fang Department Store Plaza, Huarun Wanjia, Beijing Hualian and other 8 key shopping malls and supermarkets. The 7 days of the Spring Festival achieved a total sales of 180 million yuan, down 5.75% compared to the same period last year.

During the golden week of the year of monkey 2016, the consumer goods market in Yinchuan was stable and abundant in supply, showing an overall increase in sales of food and other commodities, and a slight decrease in sales of clothing and commodities.

It is worth mentioning that the consumption of the public tends to be rational, and the sales of commodities of category and wearing are decreasing.

Sales monitoring data of 8 key retail enterprises show that gold and silver jewelry, daily necessities, needle textiles, tobacco and alcohol.

Sales of shoes, hats, beverages, household appliances and audio equipment, cosmetics, sports and entertainment commodities showed a decline of varying degrees, with a drop of 3% to 28%.

According to the analysis, the consumption of Chinese New Year holidays has decreased slightly, mainly due to a series of safeguard measures such as meat dishes and storage meat dishes, which are controlled by the festivals and festivals. The prices of products mainly based on beef, mutton and vegetables tend to be stable. During the festivals, the major shopping malls and supermarkets are always open, and consumers are more rational, gradually changing the habit of hoarding goods in the past and switching to on-demand purchases.

At the same time, the major shopping malls and supermarkets seize the opportune moment to organize various promotional activities such as "buy back coupons, discounts for profit and reward sales" before the festival, organize large-scale promotional activities such as the annual Shopping Festival and other festivals, and set up holiday sales area to boost the consumption of "eyeballs" and promote the public's early consumption of holiday market potential.

In addition, by the recent heavy snowfall weather, to a certain extent, restrict the majority of consumers to go out.

Desire.

In addition, during the Spring Festival, the majority of the public still visited relatives, friends and family. The consumption structure of the four main categories showed that nearly half of the sales accounted for food products.

According to the monitoring data, on the 7 day of the festival, sales of food, beverages, tobacco and alcohol products reached 82 million yuan, accounting for 45.48% of the total merchandise sales during the festival; cosmetics,

Sales of commodities such as daily necessities and household appliances reached 57 million 220 thousand and 200 yuan, accounting for 31.73% of the total merchandise sales during the festival.

Rigid consumer demand is strong. According to monitoring data, sales of food products reached 58 million 141 thousand and 100 yuan, up 1.36% over the same period last year.

Sales of communications equipment and other products increased significantly. With the continuous improvement of people's quality of life and the rapid development of the Internet economy, the demand for communication equipment, especially smart phones is increasing. Consumption is showing a trend of diversification, and sales of communications equipment and other commodities have increased considerably.

Monitoring data showed that sales of communications equipment reached 11 million 284 thousand and 600 yuan, an increase of 15.75% over the previous year, and sales of other commodities reached 8 million 768 thousand and 900 yuan, up 11.77% over the same period last year.