Ma Yunlai Picked Up The Tide Of Electricity Supplier Going To The Countryside

In early 2015, Liu Qiangdong opened the first stop of Jingdong's rural electric business in his hometown, Suqian City, Jiangsu Province, and Suyu District of Suqian city became a national model of rural electric business demonstration counties (districts).

Ma Yunlai cited the electricity supplier to the countryside

"Catching up street" is a public welfare platform. It is the best mode of rural electric business that I have ever seen. I am very touched.

It is the only way for farmers to enjoy town life and produce products only through e-commerce. "

In July 21, 2014, the founder of Alibaba group Ma Yun visited Suichang to catch the street service station.

In September 9, 2014, Alibaba listed on the Wall Street road show, and the Suichang County online store association also made a brilliant appearance.

In October 2014, Taobao launched the two level channel "rural Taobao" for the rural market. It not only provided daily products, but also agricultural products and farm implements.

And Ali also announced the launch of the "thousand counties and ten thousand villages" plan, investing 10 billion yuan in three to five years, establishing 1000 county-level operation centers and 100 thousand village level service stations.

On the hallway of the street company, Ma Yun was accompanied by a large photo of the rural electricity supplier in Suichang, accompanied by a photo of Pan Dongming, Secretary of the Zhejiang provincial Party committee, who came to Suichang for inspection.

Lv Chun and privately told reporters that at that time, Xia secretary came to Suichang to do routine research, heard the report of the rural electricity supplier, found that Suichang's model was very good, and then asked Ma Yunlai to inspect it.

This has become the story of the Suichang electricity supplier circle.

From Ma Yun to visit Suichang to Ali on-line "rural Taobao", announced the launch of the "thousand counties and ten thousand villages" plan, the action is swift, we can see Ma Yun is anxious!

According to statistics, in 2013, China's rural population was 629 million, the total output value of agriculture was 10 trillion and 200 billion yuan, and the total retail sales of the whole society was 23 trillion and 400 billion, of which 3 trillion and 190 billion were pure rural areas, including 9 and more than 100 million counties and towns, and the total output value of rural areas was about 20 trillion yuan, including the total retail sales of commodities in counties and towns.

In terms of online shopping, by the end of 2014, the total number of rural online shopping market was over 180 billion yuan, and 77 million of the ordinary people went online shopping, an increase of 41%, while the increase in urban areas was only 17%.

It is estimated that the rural online shopping market will increase to 460 billion yuan in 2016.

In the next few years, the rural e-commerce market will surpass trillions of scale.

And the 1 trillion and 100 billion yuan paction volume has been able to create a new rural Taobao, who will remain indifferent?

Since Ali launched the plan of "thousand counties and ten thousand villages" in October 2014, driven by Ali, e-commerce platforms such as Jingdong and Suning have launched their own rural e-commerce plans.

By the end of December 2015, Alibaba had built 10 thousand rural Taobao service stations in 200 counties; by 2015 November, Jingdong had opened 600 county service centers and 1100 Jingdong service stations, and recruited 120 thousand rural promoters; Suning only put forward the rural electricity supplier plan in January 2015; in fact, 1000 suning.com service stations had been built in November; China Post accelerated the layout of rural electricity providers; only 3000 new village level service stations were built in Shaanxi, and the scale of Shandong and Henan construction started last year was larger.

China Telecom has also begun to covet rural electricity providers, and has launched a pilot project of village level e-commerce service points in Qinghai province.

Wen Daohai told reporters that chase Street company has begun to try the financial field initially, developed a product "gold treasure", after the villagers recharge, they can recharge telephone fees, pay insurance premium and buy their products on their platform.

In the future, they intend to establish their own financial system in three years or so, involving deposits, withdrawals, loans and prepaid purchases of agricultural materials.

In 2016, building a county's business ecosystem will be a major focus of Street companies, linking their local lifestyle to services, production and retail through their platform.

Because the era of big data, which is open sharing, cross-border integration and mobile Internet, has arrived.

However, Ma Yun had already seen this point, and his strong capital backing also made his idea quickly landing.

In November 9, 2015, the rural Taobao service station evolved into the "rural branch" of the Ma Yun business bank. It launched the agricultural credit loan, and the farmers with loan demand went directly to the local Taobao service station. They could carry out unsecured and unsecured pure credit loans, and the results were obtained in the fastest 3 minutes.

In January 20, 2016, Ma Yun put forth another big move. After the pformation of the rural Taobao station, the rural bank began to pform into a "rural hospital".

In January 21st, Ma signed a cooperation agreement with the Central Hospital of Wuhan to launch a network hospital. People could conduct video treatment through the local rural Taobao service station, including 13 departments, including Gastroenterology, Department of Endocrinology, Department of traditional Chinese medicine, and so on. After the diagnosis was finished, electronic prescriptions were sent and door-to-door was sent. As of now, nearly 400 large and medium-sized hospitals in the country have joined Ma Yun's "future hospital", covering 90% provinces throughout the country.

Sun Lijun, partner of Alibaba and general manager of rural Taobao business department, said that the ultimate goal of rural Taobao is smart countryside, upgrading every village service station to an ecological service center and a people's livelihood service center, and relying on the ecosystem of Alibaba group, in the future, Ali health, Ali travel, Ali communications, ant gold clothing, etc., as long as the convenient service business that can serve the farmers, will be brought to the ground of the big platform of rural Taobao.

"Talent problem is the core issue of the development of Suichang's electricity supplier. Suichang is still hard to retain talent in this area."

As a native local, Lin Songwen told reporters that they need to understand both the electricity supplier and the agricultural talents.

Now the rural electricity providers are not staying at the original stage of "Internet access can open online stores". We need to have a clear understanding of product planning, quality standard setting, brand packaging, publicity and promotion, sales, logistics, after sale and so on.

For the introduction of e-commerce talents, chase Street company will give generous remuneration, this is needless to say.

The local county government also attaches great importance to this. The government will provide a 50 square meter apartment for every person who works in Suichang and has postgraduate qualifications. In 2015, the Provincial Personnel Bureau gave Suichang a quota to Taiwan for a 21 day business training study and provided 500 thousand yuan of learning funds.

However, even so, it is still difficult to retain.

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Lin Songwen told reporters that in the boom of rural electricity supplier entrepreneurship, some young people often start to do business with passion here, but they usually go away in a few months. Young people still want to go to big cities.

At present, they are mainly locals.

Of course, there are also Wen Daohai, who takes his wife from Shanghai to Suichang to join the management team of chase Street company and set up camp for rural electric business.

He was previously an Internet service outsourcing company in Shanghai, and Pan Dongming was his colleague.

He is willing to come to Suichang, on the one hand, because of his ability to trust his old colleagues. On the other hand, he is rushing to the development prospect of rural electric business.

Last December

On the second world Internet Conference, President Xi Jinping said that China is implementing the strategy of "broadband China". It is estimated that by 2020, China's broadband network will basically cover all administrative villages and get through the "last mile" of network infrastructure.

However, like Wen Daohai, there are only a few examples. The shortage of rural electricity providers is not only in Suichang, but also a common problem in other rural areas.

Zhao Jia town in the northeastern part of Zhuji is a mountain town, where there is a kind of nut called Torreya grandis. Among the more than 40 industrial enterprises in the whole town, there are more than 20 agricultural products processing enterprises represented by Torreya grandis.

There is also an agricultural product business park in the town. The town also has the problem of electricity supplier.

Zhang Hongmei, chairman of the town's Shannon Agel Ecommerce Ltd, told the reporter of "the first financial daily" that the trouble in Zhao Jia Zhen's operation is hard to find, not to stay and do not long, many young people have gone for a period of time.

Because young people still like to bustle about, and there are no entertainment facilities and other service facilities, which do not appeal to young people after 90.

Those young people who are willing to come back are usually very large in the family Torreya grandis business. They are coming back to do the work for their families.

Business.

There is also a problem of inconvenient pportation in such mountainous towns.

Like Suichang, there is no train station yet. It takes nearly 2 hours to go from LiShui Railway Station to Suichang by bus. The nearest Long You Railway Station is only half an hour away from Suichang, but because of the short distance, the fare is not high enough. The bus will go around a lot of bends and stop many times on the way. The actual time is far longer than half an hour.

At present, there are only 27 taxis in the whole Suichang County, which are scarce resources and they only carry long distances. If you want to pack a taxi to the nearest Long You Railway Station, the price is 200 yuan, and the price will increase at the end of the year.

Once a serious snowstorm occurs, high-speed road closure will not be able to travel at all. It is even more impossible for farm products to be shipped to the city.

Even in a prefecture level city like Lishui, the conditions of the railway station are very simple, very small, and the supporting facilities are not satisfactory. If you want to find a quiet place to sit and drink a cup of things, it is impossible to wait for a train.

Next to these are private shops selling fried chicken, box lunch and so on.

These shops are not equipped with air conditioners. People come in and out. It is 5 degrees Celsius outside the snowy day and indoor zero degrees Celsius.

The development of electricity providers in the cities such as northward and Guangzhou has developed a large number of excellent talents who understand the Internet. As these remote mountain counties want to attract talent or even retain them, it is not enough to improve their treatment. The improvement of life entertainment facilities and pportation facilities may be more important. This is the long-term solution.