The Ten Major Cosmetic Industry Trends In 2016 -- 7 Key Words

At the beginning of 2016, the US Cosmetics design recently announced the trend of the ten major cosmetics industries in 2016, including sustainable development, organic products, acquisitions and innovative packaging.

1 sustainable development is a consensus.

At the beginning of December 2015, the United Nations climate conference was held in Paris. The major consumer goods manufacturers responded to the call for energy conservation and emission reduction, signed and set emission targets together, and promised to work hard to develop renewable resources.

In 2016, Cosmetics design believed that sustainable development is still a matter for the cosmetics industry to pay attention to.

For example, many enterprises already use environmentally friendly and recyclable materials for packaging.

Water resources will also be a major concern in the beauty industry. Many enterprises will save water in the production process of beauty products.

According to British mint, the beauty products in the future must have a clear environmental protection standpoint and show consumers the brand's plan to solve the shortage of water resources and help them control their personal water consumption.

Plastic beads also fade away.

In early December 2015, the US House of Representatives approved a proposal to ban plastic particles from soap, toothpaste and other body care products from July 1st 2017. At the end of 2015, Obama signed the bill, which would phase out the production and sale of plastic bead care products in the United States.

2 organic market will keep heat.

According to the report of market research firm Transparency Market Research, the demand for green products and harmful chemicals is increasing because of health and product safety. The demand for organic green care products will continue to grow.

In recent years, the market of natural organic nursing products has been increasing. According to the US website fashionmag.com, the natural beauty products have become the number one growth point in the cosmetic and personal care industry in the past ten years, with an average annual growth rate of 20%. The representative brands include: The Body Shop, Kiehl 's' (Ke Yan) and Burt' s Bees.

The US market research firm Grand View Research predicts that by the year 2020, the market size of organic and natural care products will be doubled.

3 the latest trend of DIY beauty products

Brand

DIY area, custom cream and so on, all foreshadowed that consumer personalized customized beauty scheme will become a popular trend.

The innovative beauty machine launched by the French creative beauty company Romy Paris last year can be formulated according to the user's individual needs. By adding high concentration active ingredients in the cream or cream, produce the best skin care products that are most suitable for users.

Hekat Italy has launched a custom face cream. Users can choose their own active ingredients and fragrances to make facial cream on the Hekat online platform.

4 experiential retail is the mainstream

With the rapid development of online sales, experiential service has gradually become a magic weapon for physical stores.

Brand and retail chains have enhanced consumer experience through interaction, DIY and digital shopping.

But Cosmetics design believes that both online and offline should focus on the consumer experience.

5 the big show will continue to be staged.

In 2015, Cotti had a masterstroke.

Procter & Gamble's 43 beauty brands have become the largest mergers and acquisitions in the cosmetics industry in recent years with the turnover of US $12 billion 500 million. AVON, 129, has sold the "base camp" business in North America for 170 million US dollars, and its sales in China are not optimistic.

Cosmetics design believes that in 2016, the merger and acquisition events still need to continue to pay attention to Cody and AVON, and the rise and acquisition of independent brands is also worth noting. For example, Unilever acquired high-end nursing brand Dermalogica and REN last year, while Estee Lauder bought Le Labo and Glam Glow.

6, the potential of aging market is huge.

Cosmetics design believes that products for the elderly will appear more in 2016.

With the trend of aging in many countries, various industries have made efforts to develop suitable products for the elderly.

Among these, the market potential of the middle and senior age cosmetics is quite huge.

From the regional perspective, the cosmetics market in Latin America grew rapidly last year, while the decline in beauty products sales in Brazil last year reflects the economic downturn in Brazil. Cosmetics design believes that the growth rate in Latin America will slow down in 2016, and the Brazil market will continue to struggle against the recession.

7 personalized packaging and cutting-edge technology

Cosmetics design believes that the future

No longer a capacity, it can accommodate all people, and the size and packaging of more yuan will be developed.

The pressure of work and life of modern consumers is increasing. Therefore, abundant energy has become a prerequisite for creating a better life.

Cosmetics design believes that the trend of cosmetic industry from inside to outside includes neuromedical cosmetology, combining physical health and more sensory needs, and frontiers should conform to the trend to meet the needs of consumers.

In addition, there is also a great demand for beauty products developed by science and technology, and high-end and cutting-edge biotechnology is being used in the development of cosmetics.