Before And After The Spring Festival, Sales Of Fabrics Are Polarized.

Before and after the Spring Festival, there are two different phenomena in the sales of fabric products. On the one hand, the traditional bulk market has gradually entered the stage of rest. Only some of the creative products sell well locally. On the one hand, the traditional silk shops with personalized customization routes, such as Rui Fuxiang, Qian Xiang Yi and other traditional silk shops, have got a round of well spray.

Traditional market: Creative fabrics in hot season

Continuation of the past practice, the traditional bulk market after entering the lunar calendar month, will gradually enter the rest stage, most of the conventional products are no longer single, only some new styles. Fabric products Light market sells well.

In the traditional market of China Light Textile City in Shaoxing, Zhejiang, sales of pure cotton fabrics, nylon fabrics and knitted fabrics are relatively smooth. In pure cotton fabrics, printed pure cotton and pure dyed cotton fabrics with creative and creative stripes are very popular. As a whole, the batches and batches of yarn dyed pure cotton fabrics and printed pure cotton fabrics have increased slightly. In addition, the varieties of pure cotton corduroy velvet fabrics have increased. Although the volume of the market is not large and the turnover volume is not large, the price is still high. From the overall view of pure cotton fabric, not only the thick products become the main selling force, but also the sales of some thin fabrics have increased. In addition, the market volume of pre shop and factory type cloth shops and large scale operating stores is relatively large, and the turnover of small and medium-sized businesses is relatively small, and the turnover of cotton fabrics is increasing.

Most of the Kam cotton fabrics on sale are spring products. Most of them are used for making spring casual wear, including Satin cotton, plain cotton, elastic nylon and cotton brocade. Some local textile enterprises have also developed new varieties of functional and diverse materials for spring leisure fabrics, attracting a large number of merchants because of their good handle and lustre. In addition, the sales of knitted fabrics that have been selling for many years in the market are still good, and the interaction between winter and spring varieties, among which the new style fabrics and some knitted products with larger added value are the best.

In the Eastern Silk Market of Shengze, Jiangsu, most of the fabrics sold in the market are "stable in volume and price". Among them, the market of suede market is more active, and the market of Oxford silk fabric is very good. The market volume of waterjet twist silk flower Yao fabric, filament chiffon fabric, nylon interwoven nylon yarn series and polyester taylon fabric market has risen, and even individual specifications products are out of stock. However, some conventional cashmere fabrics are not selling well, and the downstream weaving of the products such as washes and cashmere products is serious, and the price of water washing and washing down is decreasing. In addition, from the overall market price, most fabric prices remain stable.

Old brand: innovative mode meets small peak

On the one hand, the traditional wholesale market is uneventful. On the one hand, the old brand is crowded. In the traditional time-honored brands such as Rui Xiang Xiang, consumers who made preparations for the Spring Festival New Year set up a sales peak.

The products of Rui Xiang Xiang used to be a symbol of "luxury". All important wedding events such as marriage and men are proud of the fact that they are tailored to buy the fabric of Rui Xiang. After more than 150 years of development, today's Rui Xiang continues its tradition of self design and strict control of product quality. Its fine fabrics and satin are still praised by consumers both at home and abroad. According to the salesperson of Wangfujing Street store, after entering the "holiday season", the number of stores has increased by at least 50% than that of the past. Customers who choose the fabric and tailor their clothes every day are 30% more than they used to be.

Besides the choice of fabrics and custom clothes at Qianmen Street and Wangfujing street, Rui Xiang's business model has won a lot of sales for it. Rui Xiang Xiang is in Jingdong. Tmall flagship store Other platforms have successfully implemented the sales mode of "online ordering and offline buying", and achieved the innovation of the "advanced customization O2O" mode through the official online shopping mall recently launched. Online sales are divided into Rui, Feng and dragons, making the whole marketing system more three-dimensional. In the past, if we wanted to buy authentic old brand products, we had to go to Beijing, but e-commerce had extended the sales channels of old brand products from the limited local stores to all parts of the country.

Under the joint efforts of online and offline, the traditional brand and the innovation mode collide with sparkling sparks. Traditional brand It has also brought new vitality to silk fabrics, which has won a larger market space for this traditional textile with Chinese characteristics.