Japanese Eyes Are Real Fast, Fashion Names, Excellent Products.

Recently, "name creation and superior products" has been a real fire on the Malaysia blogger borderless world. A Japanese Nagumo Sam who works in Kuala Lumpur foreign funded IT enterprise has published some information on her own blog on the Chinese field investigation of famous and excellent products. After that, she was forwarded and commented on twitter by celebrity Tama Bros and Tsukami Toshiya, a researcher at the Japan economic and Industrial Research Institute, which aroused great repercussions in the business circles at home and abroad.

As we all know, the famous and excellent products were jointly founded by Japanese designer Miyake Junya and Chinese young entrepreneur Ye Guofu in 2013 in Tokyo, Japan. They opened 1100 stores in the world in more than two years, and sales exceeded 5 billion in 2015, and 10 billion in 3 years.

Along with the rapid development of famous products, it has been an endless stream of topics and controversies since its introduction to China.

As the Japanese IT executives, Nagumo Sam has mentioned several points in the text for the controversial famous products.

First, the famous products that are heard on the Internet and the shops that Nagumo Sam actually saw is very different. Two, the strange Japanese expressions that have been criticized by everyone are now very formal Japanese instructions.

In the view of Nagumo Sam, the variety, quality and performance of name brand products are beyond imagination.

In a word, it is by no means a cheap product.

Nagumo Sam's store is located in the old street store of Shenzhen, which is located in bustling street, which is similar to the Japanese stores. Its merchandise is displayed in a neat and orderly manner. The BGM in the shop is also J-POP, which looks like a Japanese shop.

In comparison with most commodities, if other department stores give people the impression that they are living goods such as plates and convenience boxes, they will account for more than half of the products, cosmetics, digital products, clothing and so on.

Closer to Muji.

Such as the digital series, the name of the best products will be designed according to the characteristics of Asians' self timer, and design various kinds of Self Stick rods for the Asians, ranging from color, appearance and function.

In addition to the self timer bar, headphones and mobile power are also colorful.

And the underwear and socks that look like the UNIQLO class, which are more than two plus yards of UNIQLO, are more humane.

The price is different from other department store brands. The name of the best product is more considering the purchasing power of Chinese urban residents in recent years, and the gold price of the product is fixed at 20~30 yuan.

20 yuan is equivalent to 400 yen of the Japanese yen, which is much cheaper than the high-end line of overseas Muji, and its products are more abundant than other department stores.

Among them, Nagumo Sam specially recommended a teapot with a size of 1.2L.

This product is mainly for simple life.

Putting tea in the net slot and pouring hot water into the teapot can make tea taste agreeable.

The price of the teapot is around 30 yuan, and the same price in China or Taiwan is more than twice the price of the famous brand.

In addition, the price of glass and thermos cups is also around 20~30 yuan, which is much cheaper than elsewhere.

From the birth of famous products to the present 2 years, the quality of goods can be improved to such a level. This seems unthinkable in Nagumo Sam, but it seems reasonable.

For the rapid development of famous brand products, Nagumo Sam describes his mood with "laughing out".

He said that the imitation and plagiarism of the famous products was the same as that of Japan in the past. Japanese goods were also known as plagiarism.

On the basis of adding their own added value, we can achieve high level of questioning plagiarism in a short time. But for consumers, it is more important than the origin in Japan that cost-effective products and cost-effective products are the products that consumers really need and love.

From the controversy in the 2013 when the brand was born, the brand name and excellent products were being expanded at a rapid pace, and the improvement of brands and commodities was gradually progressively improved. Those who question the name of the best quality products are the ones who plagiarize or laugh at the Chinese products of the dumb Japanese. As Nagumo Sam puts it, "no matter how many years ago, there are many controversial records, the situation of the famous and excellent products from 2015 to the present has not been reported in the chronicle."

With the strength and fact of the name of the name of the best products, for such a posture, those with a colored look at the name of the best products should not be further in-depth evaluation?