Mulberry Returns With The Goal Of Becoming A Lifestyle Brand.

30 months later, the British brand returned to London show under the leadership of the new creative director, JohnnyCoca.

There is no doubt that the long silence is Mulberry. This return show has accumulated enough attention and expectation. This can be seen from the lineup of the top card guests. The editor in chief of the American version of Vogue magazine AnnaWintour, Lucky magazine editor EvaChen and Tank magazine editor CarolineIssa have come to support.

Guildhall is a classic alternative to the skyscrapers in the financial district.

Such contrasts make it possible to guess whether JonnyCoca is predicting its latest series for Mulberry, and is also roaming between classics and innovation.

From the first model wearing a rivet military uniform, the mystery gradually revealed: the new version of Mulberry is full of British rock.

Although the tailoring is still classic, but details are hidden in the universe, such as decorated rivet jacket, leather shirt skirt and mesh perspective skirt, is handsome and sexy.

In the six months ended September 30, 2015, Mulberry's performance was healthy.

Nevertheless, RichardGray believes that Mulberry has to go back to its original height. "Because in the fashion industry, two and a half years away, it's very, very long."

And that is during that period.

In the fast growing period, Mulberry has missed the best opportunity despite its first hand advantage.

It seems that in order to prove that he has not fallen behind, Mulberry announces that he will join the "noisy shopping" campaign. The handbags of the 2016 autumn winter series will soon be on the shelves in a few weeks, that is, the fastest April.

Their starting point is quite practical - to stop plagiarism.

ThierryAndretta: "you spent a lot of money on designing.

And marketing, but the time difference has made the fast fashion catch the loopholes and plagiarize.

As a fashion brand based on leather, bags are still the focus of the show.

For most viewers, since JohnnyCoca has designed the C line swing pack, Mulberry's comeback show is a basic test.

Earlier than three hours before the show, Mulberry first exposed the season through Instagram.

Clifton - a four square square handbag and other handbags.

These include the classic package Bayswater, which has been selling for over a decade, and the design team has made fine adjustments to the cortex and handle to make it appear delicate and young on the stage.

Big gold chains and rivets are more like elixir of elixir throughout the whole series. With both holdings, the clothes and handbags are full of vitality.

And Mulberry, who had been in the pricing of products, finally returned to reason.

According to the news, the latest Clifton price is 425 pounds (about 3955.2 yuan).

Chief executive ThierryAndretta gives a more comprehensive pricing strategy: 70% of handbags and leather products are priced at 500 pounds -1000 pounds (about 4653.2 yuan -9306.4 yuan); the price range of the show is 250 pounds -1500 pounds (about 2327.2 yuan -1.39 million yuan); shoes are 20% cheaper than luxury brands.