H&M Sub Card COS Loves Playing "Forest Of Light" Very Well.

There are always brands who like to do something that looks like "do not do business". For example, the Australian natural skin care brand Aesop, which we have reported many times, made itself an example of interior design before selling products.

The Swedish fashion brand COS likes to spend time on cross-border design devices.

Last year's Milan design week, the Snarkitecture design studio in New York created a cave like art installation for COS. Inspired by the bright light scene at COS 2015 spring and summer fashion conference, the white cloth strips with different lengths were neatly hung on the ceiling, which was consistent with the concise image of COS.

This year, also on the opening of the Milan design week in April, COS invited Japanese architect Fujimoto Sosuke (Sou Fujimoto) to bring a device called Forest of Light in an ancient theater in the heart of Milan.

The plucent device he designed for Serpentine Gallery in 2013 encouraged people to explore new possibilities for future venues in a variety of ways.

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In the imagination, when people walk through this forest, they seem to be attracted by the charm of light, and the interaction between light and human beings is here.

In addition, the architects put pure white chairs, stools and other furniture under one light cone, so the "forest of light" is also regarded as a place for tourists to rest for a while.

Another part of COS's pure white T T-shirt will also be part of the device exhibition.

COS

Karin Gustafsson, director of the line, said: "we are very honored to have Mr. Fujimoto Sosuke. We think there is some connection between him and COS."

General manager of COS

In an interview in 2014, he also said, "architecture and design have a crucial impact on COS."

His idea is to hang the spotlight on the high ceiling, and the beam that goes straight down will form light cone on the ground, creating a forest like feeling.