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    After Three Years Of Strategic Pformation And Exploration, Lining Found The Direction Of Development.

    2016/2/29 15:40:00 82

    LiningBrandShopping

    Last month just released the 2015 Earnings Preview announcement.

    Lining

    Lining, chairman and CEO of the company, appeared on the 28 day at the new international commercial plaza of Shanghai Daning. Lining

    brand

    Experience shop opening ceremony.

    In an interview with reporters, Lining confidently said that after years of strategic adjustment and unremitting efforts, the company has found the future development direction of the company.

    Creating Lining experience value is the pursuit of Lining team in 2016 and in the future.

    On the 28 day, Lining's first Lining brand experience store, which was the first consumer interactive experience, settled in Shanghai Daning International Commercial Plaza. The new brand experience shop upgraded the original store mode, and built an interactive platform integrating comprehensive physical training, running training, sports rehabilitation, scientific anthropometric test, special run and other services, providing communication space for sports enthusiasts.

    Shopping

    Fitness, social networking, one-stop experience is possible.

    Lining said in an interview with reporters at the scene: "after three years of strategic pformation and exploration, we have found the next direction of development of the company, that is, focus on creating a Lining experience including products, purchases and sports.

    We are going to build the core competitiveness of the company and the growth of the company's profit in the pursuit of creating experience value. Creating the Lining experience value is the pursuit of the Lining team in 2016 and in the future.

    Lining said that in the future, the company will set up such an experiential shop in more cities, so that consumers can go to shops to experience personalized brand services, and encourage consumers to enjoy an active and healthy lifestyle.

    "I hope that consumers will not only buy products, but also participate in a specific physical activity, and experience more enjoyment and enjoyment of sports at the physical level and spiritual level."

    When a reporter asked the question of whether the CBA league tournament was worth the price at that time, Lining replied humorously: "such a high price is certainly not what I ordered, but it was raised by the other side."

    Of course, it seems that investing in basketball matches is very important to the development of our company as a whole. It makes our brand closely linked to the younger generation, and it brings us great potential consumers. "

    Former gymnast world champion Li Xiaopeng also brought his star daughter, Ollie, to the scene to cheer for the Lining brand experience shop.

    Because of filming "daddy came back" fame "national sprouting baby" today and his father on the same stage to perform various sports, little Ollie's performance has sprung up throughout the audience, prompting the audience applause constantly applauded.

    Li Xiaopeng said, "I usually encourage Ollie to practise all kinds of sports, but I will not ask her to practise a certain project in order to win the world champion. It is important to promote the healthy growth of the body and spirit through the experience of sports."

    Little Ollie obviously inherited the gymnastics genes of her father and mother.

    Speaking of beloved daughter, Li Xiaopeng's face is full of pride: "she likes to play in the gym, and doesn't want to leave for a long time."

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