Li Ning Has Found The Development Direction After Three Years Of Strategic Transformation And Exploration

Last month, we just released the 2015 earnings forecast announcement Li Ning Li Ning, Chairman and CEO of the company, appeared in the brand new Li Ning in Shanghai Daning International Commercial Plaza on the 28th brand The opening ceremony of the experience store. Li Ning said confidently in an interview that after years of strategic adjustment and unremitting efforts, he has found the future development direction of the company. Creating Li Ning style experience value is the pursuit of Li Ning team in 2016 and the future.

On the 28th, Li Ning's first brand experience store focusing on consumer interactive experience settled in Shanghai Daning International Commercial Plaza. The brand new experience store upgraded the original store model, and created an interactive platform integrating comprehensive physical training, running course training, sports rehabilitation treatment, scientific body testing, characteristic running and other services, Provide space for sports lovers to communicate shopping The one-stop experience of fitness and social networking becomes possible.

Li Ning said in an interview with reporters on the spot: "After three years of strategic transformation and exploration, we have found the next development direction of the company, which is to focus on creating a Li Ning style experience including products, purchase and sports. We should build the company's core competitiveness and profit growth on the platform of seeking to create experience value. Creating Li Ning style experience value is the pursuit of Li Ning's team in 2016 and in the future. "

Li Ning said that in the future, the company will open such experience stores in more cities, not only to enable consumers to experience personalized brand services, but also to encourage consumers to enjoy an active and healthy lifestyle. "I hope that consumers will not only buy products, but also participate in an actual sports event, so as to experience the fun and harvest of sports more physically and mentally."

When a reporter asked whether it was worth sponsoring the CBA League at such a high price that year, Li Ning replied humorously: "Of course, I didn't set such a high price, but the other side proposed it. Of course, now it seems that the investment in basketball games is very important for the development of our entire company. It makes our brand closely linked with the younger generation and brings us a huge potential consumer group, which is worth it. "

Li Xiaopeng, the former world champion of gymnastics, also took his star daughter, Little Ollie, to the scene to cheer for the opening of Li Ning brand experience store. The "National Cute Kid", who was famous for filming "Dad Comes Back", performed various sports with her father on the stage today. Little Ollie's performance was cute, which attracted the audience's applause.

Li Xiaopeng said, "I usually encourage Ollie to practice various sports, but I don't ask her to practice a certain event just to win the world championship. The important thing is to promote the healthy growth of body and spirit through sports experience." Ollie obviously inherited her father's and mother's gymnastics foundation, and her sports talent became popular. When talking about his beloved daughter, Li Xiaopeng's face was full of pride: "She especially likes playing in the gym, and would not leave after playing for a long time."