LV Just Started In 2016, But Began To Shop In Luxury Brands.

After Louis Vuitton closed the store one after another,

Closing shop tides are still spreading.

Guangzhou friendship, which is located on the East Ring Road of Guangzhou, will be evacuated from the Dior store yesterday.

From reducing the size of counters in department stores to closing down the loss stores, luxury brands end up in China.

Nowadays, apart from accepting the baptism of the new normal market, the management and development strategy of luxury brands is also changing.

Under normal circumstances, the cosmetics area is the core of traditional department store sales, but at present, under the influence of Hai Tao and purchasing agents, the sale of cosmetics counters has also been greatly affected.

Dior Guangzhou friendship ring East Road shop has issued a news report to members at the end of this month.

According to media reports, Dior and its store will withdraw because of the lack of cooperation conditions.

Department store cosmetics strong plate loose, luxury brands leave, on the one hand we can see that in a severe market environment, the owners and partners have lost patience, no longer like the past to retain brands through unequal conditions, on the other hand, also revealed that luxury brands return to reason.

To leave the shop without mercy.

Luxury brands are fully combing the Chinese market.

Beijing, a high-end shopping center official told reporters that many brands have stopped opening new stores, some brands will take "one shop, one shop" strategy.

"Cartier doesn't have a new store plan in Beijing. It opens a new store in our store, and then closes other shopping malls."

Another high-end shopping center responsible for brand development said two years ago, luxury brands had shown signs of change strategy. At first, they came to the luxury store for agents, and later the brand side took back the store itself.

However, a few months after the operation, the brand withdrew.

According to RET Rui Yide China commercial real estate research center, last year, Louis Vuitton, Cucci and other 11 luxury brands total 34 stores, and only 14 new outlets.

Among them, Louis Vuitton is the most powerful shop. There is news that Louis Vuitton will close about 20% two or three line city stores in the first half of the year.

In 2013, LVMH group also had the heart to develop the second tier market in China. At that time, Bernard Arnault, President of LVMH group, said that LVMH group would launch products with a slightly lower brand LOGO and enter the second tier cities such as China.

Market changes, last year, Louis Vuitton closed 3 stores, the end of this month will also end Shanghai Huaihai Zhong Li Bao Plaza store and a Shanxi Taiyuan store.

Luxury brand

It will be more turbulent.

PRADA has halted the Macao new store expansion plan.

At the end of last year, Hugo Boss made it clear that it should give up the expansion strategy of 100 new stores every year, and the number of new stores will be reduced to about 1/10 in the future.

At the beginning of the year, Cucci closed its first image store in Southwest China.

Last year, Gucci closed 5 stores and opened 1 new stores.