Accelerating The Upgrading Of Consumption In Garment Industry Should Cater To The Diversification Of Market Demand.

The latest statistics show that China's textile industry in 2015

The owner's business revenue was 2 trillion and 206 billion 790 million yuan, an increase of 5.6% over the same period, and the total profit for the whole year was 130 billion 630 million yuan, up 4% from the same period last year.

Despite China

After experiencing sustained and rapid development, the garment industry still shows a steady momentum of development. But unlike before, the industry's voice for pformation and upgrading and seeking new impetus for development is increasing.

Similarly, at the expense side, consumers are becoming fastidious when they are faced with oversupply and dazzling clothing products. Industry consumption is upgrading, consumer products, consumer culture and consumption happiness are in fashion.

The "common saying" of industrial upgrading

"Garment industry upgrading is a commonplace topic, for many years, but with the rise and fall of the economic cycle, there is a trend of pformation and upgrading.

In terms of the current industry environment, whether it is from domestic demand or domestic demand,

Speaking, the pressure of pformation and upgrading is increasing day by day.

An industry in Jiaxing, Zhejiang thinks.

According to the latest statistics of the General Administration of Customs of China, in January 2016, the export volume of textiles and clothing was 24 billion 131 million US dollars, down 10.46%, down 5.52% from the same period last year.

Among them, exports of textiles (including textile yarns, fabrics and articles) amounted to US $9 billion 450 million, down 2.75% compared to the same period last year, and exports of garments (including garments and accessories) were US $14 billion 681 million, down 7.23% from the same period last year.

Similarly, in China, the challenges faced by the textile and garment industry are not small. In recent years, small and medium-sized enterprises have experienced difficulties in the survival of large garment enterprises, including economic downturn and market shrinkage.

and

Impact and other factors, sportswear brand survival problems, affecting a series of industry brand enterprises.

The textile industry is slowing down and stabilizing, the downward pressure is relatively large, the comprehensive cost is rising, and the export pressure is very high. It has become the consensus of the industry.

In recent years, the number of domestic fashion enterprises' Nuggets such as "fast fashion" and "light luxury" has been increasing.

Earlier, Metersbonwe, Giordano, Baleno and other enterprises focused on the trend of "fast fashion" industry.

The trend of fast fashion industry requires garment companies to track and even create market trends, and put forward higher requirements in product production and circulation.

"Rapid R & D, fast loading cycle and zero inventory" mode is enabling domestic garment enterprises to seize new and faster market opportunities.

In addition, domestic garment enterprises are exploring brand upgrading and even aiming at "innovation and upgrading" such as "light luxury products".

Domestic brand products are being finely differentiated to meet the needs of different levels of consumption.

Top designers' original design, high quality fabric technology, niche products and other "light luxury" direction have also become the favorite areas of clothing brand, and many domestic clothing brands are involved in the luxury market.

Consumer escalation is accelerating

Despite the pformation and upgrading of garment enterprises, compared with the upgrading of consumer consumption, the garment industry still has lagging behind.

And because of the wide range of clothing industry, involving a large number of such a situation, many garment enterprises can not find the direction.

"The clothing industry is large, there are many manufacturing enterprises, many consumers, and many needs. Such a huge market, many times, the industry can not find the direction and positioning of their pformation and upgrading."

The industry can not help but express.

Taking the number of style R & D and production adapted by garment enterprises for many years, the personalized and fashionable market demand has brought disruptive changes to the R & D and production mode of enterprises.

The "small amount" mode has made garment enterprises face the complex situation of challenges and opportunities.

At present, clothing enterprises are generally faced with rapid and diverse consumer demand changes, and the rapid development of electricity providers, but also allow enterprises to face diversified, small quantities of orders.

At the same time, more enterprises are facing the diversification of market demand and are catering to the market demand in many ways.

Prior to that, China's clothing (25.09, 0.49, 1.99%) industry "13th Five-Year" development outline (Draft) proposed that "to inject Chinese cultural connotation into the industry, strengthen the construction of industrial culture, and mold the soft power of industrial culture as the goal, establish a modern garment industry culture system", "clear the industry" product brand culture ", deepen the development path, establish industry culture development strategy, and so on, is an important direction of industrial upgrading value added, innovation and development.

In addition, many enterprises have begun to segment the market and tap the potential of consumption in different markets.

For example, children's clothing enterprises excavate the business opportunities of consumption upgrading, from manufacturing clothing to producing "happiness" - giving added value to the product consumers to reflect the fun of childhood; business clothing enterprises are looking at the derivative demand behind the consumption crowd.

In the view of enterprises, a consumer is a complete consumptive system behind the consumer. Starting from clothing consumption, it will be able to cut into a broader market.