2 Pieces Of Merchandise, 5 Is Gimmick Or Business Skills?

In the current economic environment,

Has been in the downward stage, the user's demand for cost performance exceeds the experience, thus forming an era of discount traders.

In England, there are people playing High.

The boss of British low-cost airline EasyJet has recently crossed the border and entered the discount store.

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EasyJet's boss, Stelios Haji-Ioannou, has created a discount store easyFoodstore with the core of sales of non branded products.

Since there is no brand, the price is also astonishing: in February, all goods in the store were priced at 25 pence (about 2.5 yuan).

Of course, the boss also hinted that the final price would rise to an average of 50 pence (about 5 yuan).

The main products of this shop are coffee, biscuits, bread, porridge bags, canned vegetables, potatoes and fruit juices.

From the advertising point of view, Hardi and Aldi supermarket and Lidl supermarket are the most famous discount stores in the UK and even in the world. The price of many goods is even lower than that of WAL-MART.

Therefore, easyFoodstore's customer base is also obvious, which is the poorest group of customers in Britain.

In recent years, the discount shop headed by the ADI supermarket and Lidl supermarket has been a great blow to the whole market, forcing competitors to keep lowering prices.

The gross profit of such goods is enormous. This time, easyFoodstore has produced "no brand" goods, and the cost is extremely low.

If we look at the slogan of easyFoodstore, we may understand it well, that is, "there is no expensive brand, only honest products."

The boss said, "even if there is a certain deficit, I will continue to operate, as long as we can meet the needs of the surrounding community."