Garment Industry: Pformation Strategy "Tradition + Internet"

at home

Under the background of "cold winter", many garment professional markets in Guangzhou have been trying to pform water.

Guangzhou new China mansion recently announced the launch of the garment industry upgrading, inviting well-known clothing.

Guo Pei, as the chief business mentor, signed a memorandum of understanding with the China Fashion Design Association, hoping to promote the innovation and development of China's fashion design and clothing industry.

Industry experts believe that "

"Strategy and strengthening brand original design have become the only way to upgrade and upgrade garment specialized market.

Transformation strategy "tradition + Internet"

In recent years, the rapid development of the electricity supplier industry and the widening of new media channels have greatly changed the way of life and consumption habits of consumers, and have a great impact on the traditional clothing industry.

Most of the traditional clothing enterprises, especially factories and wholesalers, are faced with the embarrassing situation of reduced orders and high cost due to their ability to deal with market changes.

The "2015-2020 year China clothing wholesale industry in-depth research and prospect forecast report" issued by the Shang Pu consulting industry investment decision network pointed out that e-commerce is the trend of the future for the wholesale clothing market, which has greatly promoted the pformation and upgrading of the professional market and the wholesale apparel brand online.

In order to help clothing enterprises and businesses adapt to the consumption pattern in the Internet era, there are mobile distribution APP "micro shop" and O2O electronic business platform "baton mall" for specialized wholesale markets in Guangzhou.

And the Guangzhou apparel professional market including thirteen lines, Baima clothing wholesale market, and the red cotton international fashion city are also undergoing pformation and upgrading. Among them, the "Internet +" pformation is the consensus of all.

For example, the white horse clothing wholesale market launched the "white horse +" channel strategy, and developed the electricity supplier wholesale APP "ah Fa".

As the first line of clothing wholesale "leading" in Guangzhou, the new China Building in thirteen lines is also rapidly promoting the overall upgrading of the garment industry centered on the "Internet + integrated service platform".

"The Internet plus strategy of clothing wholesale market must be traditional + Internet, not Internet + tradition."

Zhang Chunsheng, chairman of the innovation and development foundation of the new China clothing industry, said that the new China building will build a "Internet +" benchmark in the field of apparel trade circulation, which is interactive and integrated on the offline line with the help of Internet technologies, tools and platforms.

Specific measures include improving the network infrastructure such as WiFi, providing specific Internet tools for businesses, customers, and building an integrated Internet service platform.

"Selling design" is also an upgrade.

In addition to "Internet +", some of the clothing market has also strengthened the brand strategy with original design as the core, including the invitation of senior and new designers to provide guidance for young designers.

"Before these clothing specialized market sells the product, now must sell the design, this is also one kind of upgrades."

Huang Wenjie, a well-known business expert, believes that at present, the physical products tend to be saturated and the competition is fierce.

"Internet +" can help merchants adapt to the new consumption mode and market. Attaching importance to originality and investment in "design" can strengthen the core competitiveness of the brand and promote the sustainable development of the new pformation mode.

"Only a few designers take the lead or establish a hatching platform, which is not enough to promote the pformation and upgrading of the garment industry."

Observers from the industry pointed out that although many traditional clothing professional markets want to increase their original elements, they are still in the incubation stage, and there is no mature profit model. Some even regard the design as a gimmick.

Huang Wenjie believes that the operation of brand strategic pformation, the protection of intellectual property rights, and the profit model of the designers themselves are still in the exploratory stage, and they need to be improved.

Only when this mode can protect the interests of all parties and produce economic benefits can it continue to develop.

Reporters learned that the new China mansion also signed a memorandum of understanding with the China Clothing Design Association. The cooperation content includes the resource advantage of the China Fashion Designers Association, supporting the new China building to become the best fashion center of women's wear in China, building a designer's creation platform and incubation platform, and providing entrepreneurial support for the dream fashion designers.