Participating In Overseas Exhibitions Is A Traditional Way For Foreign Trade Enterprises To Expand Their Market And Strive For Orders.

Spring Festival just passed, 2016 spring, Las

and

Exhibition and 2016 spring Paris fabric exhibition ended at the same time.

With different gains, the exhibitors of more than 150 Jiangsu enterprises have made new psychological preparations for the new year's business.

Wang Xiandong, executive vice president of the Jiangsu provincial council for promoting trade, said: "participating in overseas exhibitions is the traditional way for our foreign trade enterprises to expand the international market and strive for export orders, and it is also one of the most effective ways to date.

Especially when the external demand continues to be sluggish, this is an important choice for many foreign trade enterprises to grow steadily and promote pformation.

For the whole world

As for the clothing industry, the two exhibitions are overseas exhibitions from February 15th to 18. They are among the top international exhibitions.

Wang Yanmei, leader of Ras clothing and fabric exhibition, said that the exhibition is the only professional exhibition covering the whole industry chain from clothing raw materials to all kinds of footwear and finished products, and is regarded as an important channel to open up markets in North America such as the United States and Canada.

Here, it can not only trade products in clothing, fabrics, accessories, footwear, but also understand the latest developments in the industry.

Unlike the past, shoes and clothing were set up independently, and about half of exhibitors came from China, indicating that the organizers wanted more Chinese products to enter the North American market.

Compared with the same period last year, Wang Yanmei felt that the US market demand was gradually recovering.

"The four day exhibition, to the visitor business is more than imagined, there are small brands, there are also many Disney, Canada Buffalo, Forever21 and other well-known brands."

The popularity and influence of the Paris fabric exhibition in the global fabric industry is also hard to replace. In the same period with this exhibition, the Paris international clothing and apparel Procurement Exhibition was held. Through the industrial chain interaction, we increased popularity and promoted turnover.

Jiangsu exhibitors enterprise leader in he introduced, on the first day, a large number of buyers came to register.

Purchasers are also more and more pragmatic. When they come up with inquiries about prices, prices can be discussed further.

For these two exhibitions, our province's enterprises are actively participating in the exhibition.

Wei Xiujun, general manager of Jiangsu international trade and Exhibition Co., Ltd., said that more than 600 enterprises in Las dress show came from all over the world, of which only 100 of them were organized by Jiangsu enterprises, and more than 50 from Jiangsu's Paris fabric exhibition.

However, because of product differences and different preparations and market strategies, the effect of participation is not the same.

Clothing, fabrics and so on are all traditional products. Competition in international exhibitions is fierce.

But as long as materials, styles, crafts and other aspects of attention to innovation, will win the favor of buyers.

A business representative of Gallas's clothing exhibition told reporters that the past shirts were mostly dyed and printed cloth, and now customers pay more attention to health and comfort. The organic cotton shirts are very popular at this exhibition.

Jiangsu Huaxin flax is an old exhibitor of Paris fabric exhibition.

As in previous years, the 4 day exhibition of this exhibition has been a constant business.

Exhibitors, this is because the company insists on making high count yarn, high quality and high standard. Raw materials are purchased from the largest flax producing area in Europe, Normandy. The products are all exempt from inspection through global certification and can be directly used to make baby products.

Less than 1% of the exhibitors in the exhibition hall are specialized in making flax.

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At this exhibition, a number of American companies show the latest products. Shoes and clothing are no longer limited to traditional functions. They become part of wearable devices through electronic and intellectualization. They can record human calorie consumption, heart rate and other data.

And internationally renowned sports brand companies use 3D printing technology to print patterns directly onto sportswear, which is fashionable and has good performance.

Suitable for market demand, products will be competitive.

At the RAS fashion show, scarves, hats, socks and other accessories are popular, exhibitors generally reflect a lot of orders.

A business exhibitor in Huaian shows that the effect is much better than that of the same period last year, with more than 50 customers receiving.

There is also a company exhibiting plastic and non-woven bags, because new products, the exhibition of similar products, and made many new acquaintance.

Yu said that the consumption of Europe is still at a low level due to the impact of the economic situation. People are no longer too fastidious about dressing, and comfortable and natural casual wear is becoming more and more popular.

In addition, from the recent exhibitions, the quality and innovation of products are the key to the competition of enterprises.

Especially in the clothing area, most of the exhibitors in the past were OEM processing. The exhibitors almost had their own brands, and their design and quality had been greatly improved.

Zhao Gang, a Zhangjiagang Guotai group Guohua company, is attending the American Ras exhibition. Its products are textiles and garments.

"I have been in the RAS fashion exhibition for three years in a row, and there are not many effective visitors to this exhibition."

He said that the need for attention is that many textile and garment export orders are accelerating to India, Vietnam, Burma, Kampuchea and other countries.

This situation is also evident in American shopping malls and supermarkets. The "madeinChina" textile and clothing everywhere can be seen less and less. Instead, it is made in Southeast Asia. Only a few products with slightly higher prices and slightly higher grades have a place for Chinese enterprises.

But in China's large and large textile and garment enterprises, high-end products are after all a minority. We must be vigilant against the embarrassment of "high-end products can not go, low-end products can not stay".

Guo Peng, an export salesman of Jiangsu SOHO holding silk company from Paris fabric exhibition, has similar concerns.

"The European market is still in the doldrums, restricted by consumption capacity. About 30% of the guests put forward the use of rayon as fabric, and some even offered to pay the goods 120 days later. This has never happened before, and has turned the pressure on us."

Another worry is competition from India. The printing products of India exhibitors seem to be more optimistic than our grey fabrics.

Although the overall quality of products in India is still far from us, it is only a matter of time for India to catch up because our key equipment is imported.

Insiders also said that the p Pacific Partnership Agreement did make trade between Canada, the United States, Mexico, Japan and Southeast Asian countries easier and cheaper, but we must see that the quality and technical level of workers in Southeast Asian countries are far lower than that in China. As long as we pay attention to technological innovation, accelerate pformation and upgrading, and give more technical content to shoes and clothing, China manufacturing and Jiangsu manufacturing will form new advantages.