Original Design Interpretation Of Brand Tonality CHIC2016 Spring Exhibition To Build A Platform

In the CHIC2016 spring exhibition, different original design products have been displayed on the platform. At the same time, designers also have an opportunity to communicate with each other and pass personal design ideas.

The brand's distinctive and unique expression will be understood by many exhibitors and professional spectators, and different tonal brands will also harvest their desired results.

Among the many brands participating in the CHIC2016 spring show, the brand is one of the most respected and confident brands of original design.

The leader of the brand said that the core competitiveness of the brand is the product, and adherence to the "original product design", the fabric "all ecological, pure natural" has become the purpose of its development.

The fashion brand, which was born in 2005, embodies the character of "light luxury, simple European and low-key" with original design.

It is also a women's clothing brand ETESSIMO, which is famous for its design. Its products aim at 25~40 year old women in the workplace, and has launched the clothing and conceptual clothing series.

This year, at the CHIC exhibition, Li Shuijun, the designer of brand designer, brought the new product with the theme of flowers as the theme, hoping to pass the idea of "letting women go to the United States".

It is both a design director and a brand manager and operator.

In order to let the brand gain a wider market and make its design more recognized, she paid special attention to the CHIC2016 spring exhibition, which will be held in March. "I hope that through the exhibition, the brand will win more opportunities to enter the physical store, especially the shopping mall and department store in South Market.

In addition, we also want to sell the concept series of ETESSIMO to the buyers' stores in Beijing.

CHIC's big platform will help me achieve my goals. "

If you label the original design brand, the same rule will be excluded.

Excellent original design products are smart achievements that are congealed by unique creativity and can be perceived. Many designers strive for it.

For example, WOW-IN, Shan Xi and many other original design brands participating in the CHIC2016 spring show will show their latest design works and look forward to the resonance of the market.

Zhang Dandan, designer of Beijing DHI technology and Trade Co., Ltd. introduced this exhibition as the theme of "sincerity of love". She said, "I am looking forward to interaction and resonance with each of the design works, hoping to get acquainted with more agents who endorse the brand style and develop with us."

The clothing company based on design has been developing around the idea of original designers.

In Zhang Dandan's view, there is a good idea and the ability to complete the design, as well as the appropriate way to pfer creativity, to truly realize the personalized product.

Designers should be brave enough to express their ideas, keep their design inspirations, carry out their own practice, and have perseverance to talk about the development of original design.

The same goes for the same thing.

Liu Shengyi, director of WOW-IN brand design, as a non professional designer, hopes to bring the Western materials and crafts and traditional Chinese cultural elements to the exhibition.

"At the exhibition, I want to compare WOW-IN's Oriental spirit products with Western bag products, so that we can intuitively feel the differences between the two styles.

I am also preparing some copywriting work to help agents and consumers better understand WOW-IN.

Liu Shengyi believes that CHIC, as the most authoritative and resource intensive professional exhibition in the industry, will play a role in promoting its original brand in China.

In fact, there is not a small number of exhibitors who want to resonate with the market with the help of CHIC platform. As a frequent visitor to the CHIC exhibition, after the debut of the six major brands of PEACEBIRD in 2015, this year's PEACEBIRD Taiping bird fashion menswear is again exhibiting, and it will show the image of Disney's Donald Duck (Tang Laoya Duck) as the creative design of landmark design elements.

The effective docking of demand resources to the CHIC exhibition has become one of the purposes of many exhibitors. As a brand leader who is more interested and focused on promoting original design, many exhibitors also expressed their thoughts to reporters.

Huang Haifeng, the head of collection brand, seriously said, "I hope to find some like-minded partners to work together for the local designer brand."

In the face of the current personalized demand, how to create the product that meets the requirements is a problem that every original design brand needs to face.

Huang Haifeng believes that ensuring high quality is the prerequisite for the development of original design brands, including high quality fabrics and high quality workmanship.

He also stressed that design is the soul of the product, but it needs to avoid over design.