Xie Jiahua'S Business Rule: Buy One Pair, Send Three Pairs, And Pay For Amazon Instead.

12 years ago, a man named Xie Jiahua (Tony Hsieh) created a multi billion dollar vertical selling Zappos for online shoes, and the original intention of the website was just "creating fun and a little bit weird".

Xie Jiahua is a genius CEO, 24 years old, and Microsoft bought his link exchange company at a price of 265 million US dollars.

At the age of 26, she became the CEO of Zappos, a shoe selling website. At the age of 35, she led Zappos to sweep the US electronic commerce field with an annual sale of US $1 billion. Amazon bought Zappos at the price of $1 billion 200 million, and refreshed it in one fell swoop.

Record of the highest purchase in the history of enterprise acquisition.

He is

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Zappos quality service is the most commendable place, the most famous is "four pairs of shoes", that is, "you buy a pair of shoes, I send three double test", if the size is not appropriate, the user can return the shoes, and the shipping cost is borne by Zappos.

The most "stingy" billionaire

Xie Jiahua is a single dog. He lives in a big trailer in a parking lot and has two grass mud horses and a dog.

The price is at least 840 million dollars.

Grass Mud Horse in Xie Jiahua, like the gray T-shirt in Zuckerberg, other rich people usually go out to open the luxury car with the mould, and Xie Jiahua goes to the street to bring his grass mud horse and be happy.

Like Xie Jiahua, CEO, a sports car, a luxury car, a private plane and a young model, is usually matched. But he chose his home in a trailer park in Las Vegas, and he lived in a 200 square meter Trailer.

Such a dwelling is usually a temporary accommodation that apes often choose to buy.

But he likes this kind of residence, music, animals, and a piece of cloth at night. You can watch movies together. This way of breaking boundaries is relaxing.

Zappos's relaxed cultural environment has made many "office marriages", but this is not suitable for Xie Jiahua. He often works from 8 a.m. to 10 p. m.

Xie Jiahua, now 41 years old, has not yet been married. His two grass mud horses are often accompanied by him. Sometimes the grass mud horse will spend the night with Xiao Xie.

For marriage, Xie Jiahua once said: "from an evolutionary perspective, marriage merely copies" good genes "to the next generation.

Is the meaning of marriage merely passing through the family?

At the age of 9, entrepreneurship has become the biggest earthworm dealer in the world.

Xie Jiahua was born in Illinois and grew up in the Gulf of San Francisco. His parents were born in Taiwan and then emigrated to the United States.

My father is a chemical engineer in the Chevron Co, and my mother is a social worker.

Xie Jiahua liked to deal with money when he was very young.

Raising earthworms is Xie Jiahua's first business in life.

At the age of 9, his parents spent 33.45 dollars to buy him a box of mud with more than 100 earthworms.

I remember seeing in the book that if an earthworm was cut into two segments, each piece would grow into a new earthworm again.

Xie Jiahua came up with a better solution: he built a sandbox with lots of wire netting in the backyard, put some mud in it, and put more than 100 earthworms on it to let them reproduce.

But it didn't last long. Soon he found that the worms had escaped from the barbed wire.

Xie Jiahua's earthworm empire was also aborted.

In junior high school, Xie Jiahua set up his own newspaper.

They wrote stories, jokes and riddles, printed them on 20 pages of newsprint, named Turkey, and sold them to schools.

The first phase sold four copies, earning $20.

When he was in high school, Xie Jiahua worked as a game testers in the Lucasfilm Ltd, playing games like "treasure Raiders" and earning $6 an hour.

Although he did not study hard, he was admitted to Harvard University with excellent results.

At Harvard, restless Xie Jiahua opened his pizza shop and was in good condition.

At the age of 21, Xie Jiahua gave up his chance to study doctorate and entered the Oracle Corp. He became a death yard farmer.

Some dry goods: the management of Xie Jiahua's wonderful works

1. spend money to encourage employees to resign.

Zappos has an initiative to spend money on encouraging employees to quit: when new employees start to integrate into their jobs, the first week of training, Zappos calls it the "bid" time. These new employees will be told: "if you quit today, we will pay your wages according to your working hours, and we will also provide a $1000 bonus."

This move seems crazy, but it attracts the employees who really recognize the value of the company and love the company's business.

2. no leadership management mode

At the end of 2014, Xie Jiahua launched the Holacracy in Zappos.

The so-called "leadless management" is to abolish the traditional title and do not report to the leader.

Instead, it will form a group to report to others in the group.

Today, 80% of Zappos's 1600 employees are already in a leaderless mode of work.

The chaotic desktop is considered a common trait of successful people.

Biggest secret: happy start up

In the second half of 2012, Xie Jiahua invested $350 million in his personal name to rebuild the city centre of Las Vegas, where the company is headquartered.

100 million used to buy land, 100 million to develop real estate, 100 million to support schools and small businesses, and 50 million to support entrepreneurial companies.

Xie Jiahua thought that "closed enterprise parks like Google, apple and Nike were good for employees, but they did not integrate into the community, nor did they contribute to the community, like an island".

He decided to pform the company's headquarters in the way of New York University, the old municipal building in downtown Las Vegas, which is integrated with the surrounding communities, and the company and the external boundaries disappear.

Zappos, an early investor Eric Moore, commented on what Xie Jiahua did:

"Money doesn't matter to him.

If he only left 1 million dollars, he would spend $999999 to pform Las Vegas.

That will bring happiness to the people around him. "

In 2010, Xie Jiahua published his first book, Delivering Happiness, which soon became a best seller of New York Times.

It took only two weeks to finish the book and kneel to the great God!!!

Xie Jiahua wrote in the book: "money can not buy happiness."

The secret of staying happy is, "never become boring."

It's not easy to start a business, and do it and cherish it.

Can China produce more Xie Jia Hua's founder? Kim's wrong words: Xie Jiahua is a typical geek entrepreneurship. Many people start their own business to support their families. They create fun and a little strange things.

I am optimistic about this kind of geek entrepreneurship. Who else?