Louis Weedon (LV) Flagship Store Will Be Contacted By Victoria.

In February 29th, located in the middle of Huaihai Road, Li Po Plaza.

(LV) the flagship store is closed.

Reporters learned that this place will be accepted by Wei and become its first underwear flagship store in China.

 

Victoria's entry is visible in Huaihailu Road.

The eastern part of Huaihai Middle Road (Tibet South Road to South North elevated), where LV is located, has gathered the largest number of Huaihai Middle Road commercial circle.

Shop.

The world's fifth home, China's first Hermes house, is LV's "neighbour", with Zegna global concept store in Li Bao square, and K11 art shopping center next door to live in Barry, Kou Yi, Armani and so on. There are Dior and Boboli in the great Shanghai Times Square to the East.

Is the withdrawal of LV a major international card to abandon Huaihailu Road's rhythm?

In fact, the global luxury goods industry has been shrinking in recent years. Many luxury brands have to reduce the number of stores to cope with the cold current. LV has chosen to close shop.

More importantly, it is more likely that Huaihai Road is attractive to international brands.

What is "Wei Mi"? It is the secret of Vitoria (Victoria sSecret), which is a famous fashion underwear brand in the United States.

Victoria's product line includes women's underwear, swimwear,

Women's shoes, cosmetics and all kinds of matching clothing, luxury shorts, perfume cosmetics and related books, among which the most famous products are women's underwear.

Earlier, a small partner reflected that there were several stores in Shanghai.

However, those "Wei Mi" are agents of Valiram Group company in Malaysia. They only sell beauty products and accessories such as perfume, bath shampoo, canvas and some brand underpants, and can not buy the brand underwear of Victoria's brand.

At one time, it was reported that Limited Brands, a virgin parent company, issued a statement saying that at present, apart from Hongkong, China, Victoria has no official authorized stores in China.

To be sure, the Victoria store in Huaihai middle road will be directly run by its parent company, and Victoria's underwear will be the main product.