38 Goddess Festival Juhuasuan Customized Service To Seize The Female Market

It is reported that in March 5th, on the day of preheating, 840 thousand people were concerned about the "goddess courtesy" activities. Among them, the most popular service concern was the purchase of moist underwear for chest SPA service. The number of people concerned was up to 18962 people / times, and nearly 6000 people were involved in buying the service.

Still envious of the "The Legend of Zhen Huan" in the Zhen Zhen collection of emperors and thousands of favorite happiness, or "the imperial concubines promotion" in the Zhang Qi attack the gas side leakage of the United States? It is better to participate in Juhuasuan "38 women's Day", rich and high-quality offline experience activities to make you a second "empress".

It is reported that on the eve of the "girls' Day" in March 8th, 23 Tmall brands, including Juhuasuan Pathfinder, Eve Li, Yin man and AFU, jointly launched the "goddess courtesy - millions of service gifts free of charge" customized services.

Aim at Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou first tier city women groups, provide online consumption and offline experience deep combination of high quality services.

"38 quarter"

There are many kinds of services for women, such as sending flowers to the empress, customized services for silk skirts, cleaning clothes for the empress, high quality clothes, Hunan custom clothes, Queen's chest Spa Set, maintenance of the empress's package, and Empress's European tour package.

Products and services cover beauty, outdoor sports, clothing, home, food, underwear and other categories.

Reporters login Juhuasuan page found that from March 6th to March 8th, consumers buy "empress" courtesy theme activities series products, you may get rich and interesting offline experience activities.

For example, products purchased from Eve's flagship store will receive a 80 yuan voucher, and Herborist can enjoy 500 yuan worth of Han Chinese health spa in the next store.

Take the "goddess running class" series launched by Pathfinder as an example, consumers only need to buy Gao Yuanyuan, who has a market price of 399 yuan, and a Juhuasuan price of 199 yuan. The 2016 new spring and summer hiking shoes of the same Pathfinder, Gao Yuanyuan, who have a skin coat or a market price of 439 yuan or a Juhuasuan price of 199 yuan, have the opportunity to get close contact with goddess Gao Yuanyuan, take part in the open class of Gao Yuanyuan running, and get a valuable 10000 yuan equipment suit.

As of 2 p.m. on March 7th, more than 500 of the two products had been sold.

She is heating up, buying underwear and giving door-to-door experience.

It is reported that in March 5th, on the day of preheating, 840 thousand people were concerned about the "goddess courtesy" activities. Among them, the most popular service concern was the purchase of moist underwear for chest SPA service. The number of people concerned was up to 18962 people / times, and nearly 6000 people were involved in buying the service.

Juhuasuan said that compared to standardized products, cosmetic products, sports outdoor, clothing and other non standardized products have great differences in consumption, while female consumers themselves have stronger expectations for personalized consumption.

"In 2016, Juhuasuan will focus on helping consumers improve their consumption experience and continue to promote personalized consumption and service upgrading."

Liu Bo, general manager of Juhuasuan, said.

Shortly before Valentine's day, Juhuasuan gathered.

The channel has joined a large number of luxury brands to join the "Valentine's day not to close" activities, only the number of international luxury goods sold up to more than 58000.

As the main force of the consumer market, women groups are in the rising stage of disposable income and social status, showing higher consumption elasticity and enthusiasm for purchase.

In the 38 quarter of Juhuasuan, the "customized service" is popular, reflecting the strong demand of women for pursuing fine life.

It also reflects the determination of Juhuasuan to understand women's market demand and seize the market of women's life services.