Jinjiang Rises From China'S Shoe Capital To China'S Sports City

After the expansion, the Expo will usher in more industries.

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The Expo after the "face change" will greet the eight party guests with a better attitude.

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More than a month later, China (Jinjiang) International

(Sports Industry) Expo (hereinafter referred to as "sports Expo") will be held in Jinjiang.

From the shoe fair to the "body Expo", it seems that the word is different, in fact, hidden in the dry.

The upgraded exposition will bring new changes in form, connotation and denotation, gather more high-end sports industry chain resources, and have more internationalization and modernization features, helping Jinjiang leap from China shoes city to China Sports City.

Image quality "tall" has more high-end features of internationalization.

The upgraded Shoe Fair has undergone a noticeable change in form.

Whether it is a combination of high-quality institutions at home and abroad, Chinese associations, adopting a more "international" way of promotion, or hosting high specification supporting activities, the exhibition is full of "tall and tall".

Compared with the past, the leading group of the preparatory work of the Expo has made adjustments to the way of investment in the exhibition.

The preparatory group has intensified its recruitment efforts through the combination of independent recruitment and commissioned recruitment.

On the one hand, the Jinjiang Council of trade promotion led the organization of Chen Dai, Chi Dian, Mei Ling, Nei hang, Xi Bin and other shoe industry and exhibition companies to recruit local enterprises. On the other hand, they went to Taiwan to join in the invitation for investment promotion. Through the network, professional market, intermediary agents, exhibitors investment, media promotion, mail invitation letters, sending staff to all key areas in China, and inviting foreign countries in the paid country (territory), the investment promotion efforts were intensified.

"From the current investment situation, our stalls are in short supply."

Zhong Wenling, President of the Jinjiang Council of trade promotion, told reporters that the Expo has high specifications and international elements. It has attracted enthusiastic participation from South Korea, Vietnam and other countries, including Taiwan, Hongkong and other places. It will set up a 1500 square meter "Korean Trend Pavilion".

The organizing committee also collaborate with the Chinese associations of Hu Zhiming, the Fujian chamber of Commerce in Vietnam, and other Chinese associations to organize more than 10 Vietnamese manufacturing enterprises to take part in the exhibition and establish "Vietnam Pavilion".

In addition, the Expo will also bring together associations, enterprises, experts and scholars from Germany, Italy, Austria, Cuba, South Korea, Vietnam, Philippines, Taiwan, Hongkong and other countries and regions, as well as multinational purchasing groups from France, Australia, India, Columbia, South Africa and other countries.

On the recommendation, the Expo has stepped up international promotion efforts. It has been working with Italy, ARS, Italy FOTOSHOES, global shoe net, Taiwan shoe news and other more than 20 international media networks such as Facebook, Google+, Twitter, Youtube and other international mainstream social media to publicize exhibition information in various directions. During the famous international professional exhibition such as Munich international sporting goods exhibition, Jinjiang sports Expo exhibition booth was set up.

And Jinjiang's investment and trade environment, etc.

Since the eighth shoe fair was first established in Taiwan, the Taiwan pavilion has always been one of the highlights of the shoe fair.

This year, the Council sent invitations to the footwear industry association of Taiwan, the Taiwan Machinery Industry Association, the Taiwan Foreign Trade Development Association, the footwear and sports leisure technology research and development center, and the Taiwan creative research and development organization. These organizations have agreed to take part in the Expo and jointly organize a series of influential activities with the organizing committee.

The organizing committee will hold the first Forum on the development trend of global footwear and leather market in the first 2016 years with the footwear industry association of Taiwan. Taiwan's R & D creative force will help Jinjiang sporting goods enterprises enhance their competitiveness.

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Exhibition supporting activities are brilliant, showing "tall".

The organizing committee will go to China.

The association hosted the 2016 China Leather Association and Specialized Committee Annual Conference on leather shoes and shoes, holding the "2016 global footwear industry and sports industry development trend forum".

At the same time, Italy ARS group will be invited to hold the "2017 spring and summer international shoe, footwear and sporting goods display trend."

The "sports fair" can be described as a gathering of sports industry resources, experts and scholars from Germany, Italy, Vietnam and other countries and regions such as Taiwan, China, to explore new opportunities for the development of China's footwear industry and sports industry under the "one belt and one way" strategy.

Enhancing the connotation of exhibition and gathering the whole industry chain resources

In fact, whether the shoe fair can jump out of a single "shoemaking" industry and expand to the entire sporting goods industry has become a topic of concern for a long time.

According to the insiders, the sports industry in Jinjiang has matured. In recent years, more and more shoe companies have extended their products to clothing and even sports equipment.

If only a "shoe" Carnival, far from meeting the needs of product pformation and upgrading, its attractiveness is far more than that of sports events such as the upper body fair. It is necessary to upgrade the attractiveness and influence of the shoe fair.

"The development of China's sports industry is huge. As a national sports industry base, Jinjiang also has abundant sports industry resources. Objectively, we need to upgrade the shoe fair to create a more extensive professional sports industry exposition."

Zhong Wenling said.

After upgrading, the object of the Jinjiang sports Expo will change substantially. The scope of exhibition will be expanded, covering footwear manufacturing, sports equipment, outdoor products, shoes and auxiliary materials, leather products, chemical raw materials, shoe machine, leather machinery, and related research, design, network, e-commerce and so on.

In addition to the three major exhibition areas, such as shoe machine, shoe material and footwear product hall, there will be swimming pool, sports equipment Museum and Internet plus electricity supplier Pavilion.

Swimsuit, as a major subdivision of the sports industry chain, will debut this year in the form of a special hall.

As one of the highlights of this year's "sports Expo", the bathing hall attracted many Jinjiang enterprises to sign up for the exhibition, and the stalls were soon sold out.

The reporter understands that the Jinjiang swimsuit Industry Association is planning to organize about 40 enterprises to sign up, and the seven color fox is one of them.

"Not only swimsuit products enterprises, but also swimsuit accessories suppliers.

The swimsuit industry's upstream and downstream enterprises will bring innovative craft, special fabrics and special styles to the Expo.

Hong Jianku, chairman of the colorful fox swimsuit group, said that the event was mainly aimed at promoting the development of the whole swimsuit industry chain, building a high-end platform for swimsuit industry development, spreading the new concept of swimsuit culture, boosting the brand promotion and channel development of swimsuit industry, and promoting the integration of resources in the swimsuit industry.

He hopes to use this opportunity to extend the Jinjiang swimsuit industry to the whole country and even the whole world.

Jinjiang has gathered many well-known sports brands at home and abroad, covering the upper and lower reaches of the sports industry chain.

After upgrading, the "sports Expo" will build a comprehensive sports industry gathering gathering sports goods, sports marketing resources, sports culture and technology, and build a high-end platform for the development of sports industry.

As the leading brand of China's fitness equipment industry, Shu Hua is the third time to participate in the local event.

Wang Weiwei, director of Shuhua brand, told reporters that the development of China's sports industry is huge. As a national sports industry base, Jinjiang also has abundant sports industry resources. The upgrading of this shoe Fair will create a more extensive professional sports industry exposition.

Shu Hua, a sporting goods company that has long been concerned about and promoted the development of China's national fitness program, will also actively participate in and support the shoe fair, hoping to contribute to the development of Jinjiang's sports industry base and the development of China's sports industry.

At this year's fair, Shu Hua will take the latest professional research and development of professional power equipment 68 series, 90 series and several family treadmills and mobile bike products.

"In addition to devotes itself to the research and production of fitness equipment and provides better and more selective fitness equipment for the people, Shuhua has always advocated scientific fitness.

Many consumers do not know how to choose fitness equipment according to their physical condition. After finishing the selection, they do not know how to use the equipment scientifically.

Therefore, Shu Hua wants to pform the marketing mode of selling equipment simply to the output of sports fitness solutions, which includes equipment matching and how to guide consumers' scientific fitness on service.

Wang Weiwei disclosed that on the platform of shoe fair, Shu Hua wanted to export the solution to the channel agents through the combination of fitness equipment exhibits and scientific fitness concept, and pform the marketing mode.

"Internet +" is a popular word in the recent manufacturing industry. It will also be displayed in the "sports Expo". It has not only the "Internet + electricity supplier" special hall, but also the "palm upper body Expo", which is in line with the modern consumption pattern.

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"We cancelled paper-based access control in previous years, and entered the" body Expo "in the form of scanning two-dimensional code, and carried out Internet + to the end.

Zhong Wenling said that based on the existing "Jinjiang Shoe Expo" website, a high-performance, stable and secure mobile end application system platform will be built to provide enterprises, exhibitors and spectators with the industry leading integrated mobile phone shoe fair, which includes access control access, information dissemination, information retrieval, enterprise and commodity display, online pactions, online negotiation, information push, data analysis, trade consultation and matching services. This will enhance the efficiency of recruitment and promotion and expand the influence of exhibition.

In addition to sports industry chain enterprises, this year's "sports Expo" has also attracted a lot of industry chain support related industry participation.

Under the condition that the total area is unchanged, the exhibition booth will be scientifically and reasonably planned, and 1800 international standard booths will be set up, 100 new booths have been set up than last year, so as to lay the foundation for more third party service industries supporting the sports industry.

Reporters learned from the CCPIT, there are a number of human resources agencies expressed the strong demand for joining the "sports Expo".

They hope to use this gathering of sports industry chain enterprises at home and abroad, to achieve docking with brand enterprises, and to build bridges between enterprises and talents.

In addition, the China Textile Center and the central leather hospital have also taken special booths in the exhibition.

Service industry pformation sports city "acceleration"

At the beginning of the Jinjiang shoe fair, Jinjiang was playing a special role in the sports shoes industry. At this time, the shoe fair came out of the world and gave the brand of these sneakers a higher stage.

However, influenced by the regional attributes and the professional subdivision of sports shoes, coupled with the continuing downturn in the economic environment in recent years, the sports industry has entered a period of adjustment. How can the shoe fair better help regional industrial pformation and upgrading? The pformation and upgrading of the shoe Fair is imminent.

The most effective change is to follow the pace of industrial change and upgrade the shoe fair to the "sports Expo".

Zhong Wenling said that in the face of the huge market space brought by the sports industry, the upgraded Jinjiang sports Expo is not only a deepening and extension of the connotation of the exhibition, but also a platform for Jinjiang enterprises to integrate sports industry resources.

Under the influence of the upgrading of the Expo, some high-end sports brands and resources at home and abroad will pay more attention to Jinjiang. Jinjiang's position in the international and domestic sports industry will also be enhanced.

On the one hand, this promotion brings more attention to the strength of the international and domestic industries in Jinjiang. On the other hand, it brings more valuable resources.

The shoe Fair will be upgraded to the sports fair. It is not only adapted to the favorable policies of the national sports industry, but also based on the pformation made by the local shoe and clothing enterprises.

In recent years, leading enterprises such as Anta, 361 degree, XTEP, and so on have adjusted their investment strategies according to market demand.

Last year, you completed the 240 million yuan investment in China's largest sports vertical media + community tiger flop. The two sides co worked with Jing Lin capital to set up sports capital domain capital, with a total scale of 2 billion yuan. It is also the largest sports industry investment fund in China.

"What we want to do is the first sports company in China."

Chen Yizai, vice president of Pyramid, said that in the past, the three levels of sports industry from the top of the tower to the professional economy, sports events and media, and national sports, from the top to the lower level, the opportunity of nuggets in turn decreased.

In the future, this structure will become the inverted Pyramid, and the demand for the national sports will become the biggest cake of the sports industry.

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Not only is the "noble bird". Last June, the 361 degree announced that it was hand in hand with music and sport. This cross-border strategic cooperation will completely open the curtain of the two sides in the field of intelligent sports equipment, and build an intelligent sports ecosystem based on mobile Internet.

XTEP International Holding Co., Ltd., hand in hand to the sports industry, will set up a joint venture in the sports operations, the brand promotion, the market development of innovative sports equipment and the integrated layout of the industrial chain.

"Similar to the above brand, with the platform integration of sports industry resources, the expansion of the sports fair will also help more Jinjiang enterprises integrate the industrial resource platform."

Zhang Fasong, a well-known brand marketing expert in Quanzhou, once said that the rising regional industrial strength and the increasingly mature and perfect sports industry structure are the solid industrial foundation for Jinjiang to hold the "sports fair". Holding the "body Expo" will play an indispensable role in further integrating international and domestic sports resources and further enhancing the development of Jinjiang sports industry and the strategic position in the international and domestic fields.

For Jinjiang, holding an exhibition of influence, creating brand events, and flourishing the market of competitive performances are important contents for building a sports city in China.

Upgrading to the "sports Expo" can not only bring considerable economic benefits directly, but also add chips to the "sports Jinjiang" card, which has injected great vitality into the economic and cultural life of the whole society.

This is undoubtedly a major impetus to the construction of Jinjiang sports industry base.