Extension Of CHIC Exhibition Value: Original Design Interpretation Of Brand Tonality

This is an era of temperature and attitude. Clothing is just a way to show individuality.

In the past, the design of clothing seemed to emphasize the importance of being small and independent.

Nowadays, design is needed by the public, especially the original design products based on creativity and innovation are more sought after by consumers.

This year's China International Clothing and apparel Expo 2016 (spring) (CHIC2016 spring exhibition) is more concentrated at home and abroad.

And enterprises, in order to display China's original design power to build a platform.

In recent years, the development of original design in China's consumer market has been developing vigorously. More designers have invested in it, not only because of the personal attachment to and love for the design, but also because the market needs personalized products.

The CHIC2016 spring exhibition will create more commercial landing opportunities for these original design brands, and at the same time provide more choices for market demand.

The essence of design is to make people's lives better.

Clothing products are the same as other products.

The biggest feature of CHIC exhibition is its inclusiveness.

At the upcoming CHIC2016 spring show, audiences can not only feel the original design of clothing, but also see a series of products that are full of original design meaning such as ornaments, rain gear, socks and so on.

For example, many famous brands, including W.P.C, TARA, BLANCA and so on, will appear in the exhibition.

Rapid development in the domestic market

In addition to the high cost performance, the product also pays attention to the sense of popularity, design, functionality and practicality.

Brand leaders said that the CHIC2016 spring fair not only hoped to achieve broader market promotion by means of exhibition platform, but also hoped to get more optimized resource docking.

"W.p.c, as a 20 year old brand of Japanese rain gear, is selling well in Japanese market with unique design concept. We hope to bring this product with design sense and practicality through the CHIC exhibition.

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Zhang Xiaoyu, general manager of Walter Patti (Beijing) Trading Co., Ltd.

Zhang Huaibo, the brand director of Ji'nan Hagan Trading Co., Ltd., said: "because Japan is leading the world in textile and hi-tech fabrics, the products of Sakurai and sweet velvet are highly correlated with each other, thus strengthening the influence of Japanese blood race on brand operation.

We hope that more exhibitors and potential customers will be able to understand the concept of "dual brand" "personal fashion" and deepen the brand lineage.

The TIME CROSS Japanese hat with 90 years of experience in the hat industry will also be unveiled at the current CHIC exhibition. The brand responsible person said, "our products are based on excellent materials, with meticulous workmanship temperature, meticulous and considerate functionality, and bring fresh charm to our daily life.

As a professional exhibition with domestic experience and appeal, we hope to encounter sales outlets that have not yet been set up on CHIC, such as the high-end department stores in the northeast, Midwest and other cities.

Every brand and company that come to the CHIC exhibition have their own different appeals, and the value of CHIC lies in the ability to drive the whole industry chain resources, so that different demands can be realized.

On the large platform of balancing demand and supply, CHIC embodies its value, and the extension of exhibition value will give every exhibitor enterprise more resources docking and brand promotion platform.