Hunan, Zhuzhou, A Number Of Brands Can Customize Clothes, This Is The General Trend.

According to the situation of skin color and occupation, we can diagnose the image, and then comb out the most suitable color, style and shape for the consumer's temperament.

This is

Personal Tailor。

The careful citizens found that the private custom shops around the clothes suddenly became more and more.

These shops are different from traditional clothing processing shops, and are different from traditional clothing retail stores. They are exquisitely furnished and unique in style.

"Clothing personalization is the trend.

It can meet the personalized needs of consumers.

Xu Kang, chairman of Hunan Zhongfu Shang Ding Garments Co., Ltd., said that private custom means original and high quality clothes. At present, Zhuzhou still serves only a small number of people, and the market needs to be nurtured constantly.

The original design and edition of a piece of clothing produced hundreds or even thousands of pieces in bulk, and the cost of each piece of clothing was reduced equally.

Obviously not the same.

But many customers say that this kind of all-round service is exactly the embodiment of high quality life style.

However, private clothing customization is still a new thing in Zhuzhou.

"My body is fat. What kind of style do you think it is?" "I like English style."

In February 24th, several male customers came to customize shirts in Wangfujing's department store.

In September of last year, Ying Yu custom entered Zhuzhou.

Entering the shop, all kinds of shirts and suits are dazzling.

"First measure the size, the customer selects the fabric, then send it to Shanghai to make."

The price of shirts ranged from 1288 yuan to 2800 yuan, and the price of suits ranged from 5800 yuan to 40 thousand yuan. Although the prices were more expensive, hundreds of customers were already there.

The middle-aged man who is trying on a suit said he was overweight, and the clothes bought in the market often did not fit him.

"Lang Wei Gao" staff introduction, clothing customization including raw materials, design, version and production process four key elements, and these will be completed in Shanghai.

The same fabric, made in China and imported, is different; also called design, different masters have different effects; and the version has technical content, some do well, others have no type, and even in the final production process, there will be differences in details.

If you don't pay attention to everything, you can't talk about private customization.

"It takes 30 days for a suit to be made, and it will cost more than 1000 yuan to make the final handmade loop."

She said.

Liang Jie is the first custom designer brand in Zhuzhou. It is co founded by Hunan Zhongfu Shang Ding Fashion Co., Ltd and internationally renowned designer Liang Jie.

Last year, the average monthly growth of customers was 20%. Only last winter, more than 300 women's cashmere coats were made.

"Private custom made products have only one master per item, unique design, precise tailoring, fine craftsmanship, and full personalization."

Xu Kang said that the company's custom-made clothing is designed by Liang Jie personally, and every aspect of fabric, plate and so on is also exquisite. At present, the shirts can be customized more than 100 pieces each month, and there are more than 10 suits.

It is understood that in the Zhuzhou market, the core price range of customized suits is between 8000 yuan and 12000 yuan, while shirts are about 2000 yuan, while the core customers are about 45 years old.

Xu Kang believes that this age group not only has certain social status and economic foundation, but also understands its inner pursuit.

"The Zhuzhou market is becoming more and more mature."

Xu Kang said that the clothing consumption market is changing from homogenization to individuation.

In response to this change, the company plans to open flagship stores in Zhuzhou this year to take the lead in fashion trends.

In the Jiangsu and Zhejiang provinces, there are hundreds of millions of clothing customization market. Xu Kang said that the conservative estimate that the Zhuzhou market also has 20 million yuan, at present only achieves nearly 20%, the prospect is broad.

Insiders admit that the Zhuzhou market is still in the nurturing stage. On the one hand, through Internet technology, it can help to solve the more needs of customers' clothing collocation, change people's ideas and make them form dependence, thus sticking to customers and contributing to the fans effect.

On the other hand, from the perspective of market structure, we should gradually develop from private customization to high-end customization to meet the needs of the majority of consumer groups, so that clothing customization can be more grounded.

The rise of new things, perhaps at the beginning, is the first feeling of freshness.

But to continue, we need patience and perseverance.

From this perspective, it is worth looking forward to the next step of Zhuzhou's private custom market.