Cross Border E-Commerce Enterprises Are Forced To Be Involved In "Price War Meat Grinder".

The cross-border electricity supplier tax reform accelerated the industry reshuffle. According to the Ministry of commerce data, in the mid 2015, there were over 20 enterprises engaged in cross-border e-commerce business.

By the beginning of 2016, there were industry reports that the number had been reduced to less than ten thousand.

NetEase said, "NetEase has more than 23 billion yuan in cash reserves, and can buy ammunition for the continued large scale price war for NetEase koala sea."

The adjustment of tax standard is the most concerned content of this reform.

According to the current standards, the retail import of cross border electricity providers is collected according to the "postal tax", that is, most goods only need to pay 10% of the tax and tax, and the tax amount is less than 50 yuan, which can also enjoy tax exemption.

But after April 8th, consumers will no longer enjoy duty-free concessions, and 70% of VAT and consumption tax will be required.

Although the new tax standard still has a certain extent than the traditional trade import mode.

However, the price of most of the cross border imports will still increase significantly.

Take the import of mother and baby and food products, such as milk powder, diapers and other products with the highest selling intensity, for example, because the average unit price of such commodities is low, most commodities need not bear any taxes and fees during the purchase process.

In accordance with the new tax standard, such goods need to pay more than 12% of the commodity tax.

Specifically, at present, most of the Japanese imported Diao's diapers are priced between 100 yuan and 120 yuan. After tax reform, they will float at least 112 yuan to 145 yuan.

The lower unit price of imported cosmetics, daily necessities, clothing and other luxury goods will also bear higher taxes and fees, the highest floating ratio is likely to exceed 38%.

People in the industry believe that cross - border imports of goods

The rise is basically a foregone conclusion, and cross-border electricity providers will suffer a more serious impact on the profit model of tax difference.

At the same time, "low price" has become one of the most important demands of users for cross-border electricity providers, in other words, users are more sensitive to price.

How to be in

After the renewal, there is a price advantage over the traditional channels and competitors, which will further test the comprehensive strength of the platform.

The already brutal cross-border electricity price war will become even more bloody. Enterprises with short board in capital, resources and conversion rate will die out at a faster rate.

Since the beginning of 2015, from the "diaper wars" to "6" 18 "and" double 11 "," black Friday "and" double 12 ", cross-border electricity providers have launched large-scale price wars, especially the platforms with more resources and scale advantages such as Ali, Jingdong and NetEase.

More and more cross-border electric business enterprises were forced to be involved in the "price war meat cutter". The death rate of the small and medium-sized platforms was the most serious. NetEase koala bought two large scale promotions in 2015, and it was also known as the "price butcher" of the cross-border electricity supplier industry.