Wear Slippers To Climb Mountains And Run? Wear Slippers To Sail On The Sea?

Imagine yourself wearing one day.

Can you go climbing, running, or sailing in the sea with your slippers? Imagine that wearing slippers and seven pairs of trousers will be a way of dressing.

Do you?

 

"We want slippers to get rid of the label of" cheap goods stalls ", so that slippers are no longer just household products, it can also become the trend of fashion sports and leisure products.

Zhang Zhenxian, general manager of Fujian Zhen Long shoes industry Co., Ltd., introduced this year, the new series of products launched by Zhen Long shoes, sports slippers, is to subvert the original definition of slippers and give them "new life".

The design of "sports slippers" is a new idea, both in appearance and in materials.

Zhang Zhenxian said that sports slippers are the subdivision of the slippers Market. "Now is the era of product segmentation, and consumers have higher requirements for products and precision. If you want to take the initiative in the market, you have to do a good job of subdivision products."

Zhang Zhenxian, for example, today, the sea fishing boat has become a recreational way for many people. "What do you want to wear on a yacht? Leather shoes are not suitable for sports shoes. Ordinary slippers are not slippery and have a general appearance. If there is such a slipper with sports function attributes and drainage and slippery, and it is also a good choice to create eye catching slippers,"

Zhang Zhenxian introduced that sports slippers are divided into sports series, sea fishing series and beach walk series. "Although they are all sports slippers, each subdivision slipper has different requirements on the properties of shoes. The sport series has high functional attributes, and the series of sea fishing and beach walking series require high drainage and skid resistance."

Zhang Zhenxian told reporters that the Zhen Long footwear industry has submitted a patent application to the production of sports slippers. "Patent application is an affirmation of our independent innovation."

While the product is innovating, the production equipment of the Zhen Long shoe industry is also constantly upgrading and developing towards the direction of intelligence.

"In July of last year, we introduced the intelligent brush machine, changing the manual process of the original formula and glue to all automation procedures. The closed process is tasteless and more environmentally friendly. A production line can save 15% of the glue consumption and the efficiency is about 10% improvement."

Zhang Zhenxian introduced.

Zhang Zhenxian introduced that, in addition, the rapid cooling stereotype used in the production of sports shoes is also a breakthrough in the production of slippers. "We have been studying how we can make the slippers shape more beautiful. We apply the cooling stereotype to the production of slippers, not only the shape is more beautiful, but also the slippers can be reduced by 30%."

In Zhang Zhenxian's view, the production of different products in the same industry is sometimes interworking. "A few breakthroughs or changes in the routine will lead to new discoveries."

When the economic environment is not optimistic, the Dragon

Also willing to invest in human resources and financial resources to product innovation, technology improvement and equipment renewal, Zhang Zhen limit has its own consideration. "The more the environment is bad, the more we need to have an accurate market positioning for our products. Only if your product is recognized, can the enterprise grasp the initiative and grow up, and this growth will also be fast."

Zhang Zhenxian said that what he wanted to do was professional outdoor slippers. Breaking the slippers had always been in the low end of the situation, and the feasible way was innovation.