Nike New Store Stationed In Taigu, Beijing

Although Sharapova was suspected of taking a doping drug scandal yesterday, Nike was at the cusp of the storm.

Today, however, Nike is still announcing a new round of Beijing in line with its original plan.

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This Taigu store in Beijing is one of Nike's rare concept stores in the world.

The one that opened in Hongkong is only a brand upgrade shop.

Opening a concept store is also quite contending with Adidas to grab the market.

If you are interested in the comrades of the imperial capital, you may as well take a look at it. It is also good for Nike. This concept store is more important for attracting young people, so the design is worth looking forward to.

As a concept store, it is equipped with a full range of sports series. It also emphasizes the lightness, use and modularity of the sense of space.

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When all kinds of sports events came out in succession, news about sports also appeared frequently in front of us.

The Nike, which was not long ago, was on the brink of the accident in connection with the IAAF. Sharapova, the spokesman for the right side, was on the rocks again.

Let's say, "what's going on here?"

It is reported that Sharapova, who is known as "the first beauty" in the tennis court, has been taking a drug of miconhydrazide for health reasons. But since January 1st this year, the drug has been classified as an illegal drug, and Sharapova is not aware of the reason for it. (at a news conference, she said he was neglecting the notice of change to the athlete on the list of banned drugs which he sent to the athletes in December of ITF2015), or for other reasons, Sharapova Street Anti Doping Agency comrades failed to pass the doping test during the January Australian Open tennis tournament.

As a result, Sharapova is likely to face a long ban. ITF (International Tennis Federation) has announced that she will start the ban in March 12th and further tests are needed.

After the conference, Nike, who had been talking about the relationship, quickly left aside the relationship and issued a statement announcing the suspension of the contract with Sharapova. The contract was signed by the two sides in 2010. According to the contract documents, the contract will last for 8 years, worth 70 million US dollars.

On the other hand, TIG Hoya, a luxury watch, also claims that he will not renew his contract with the tennis player after the contract expires.

In view of this incident, in fact, the celebrities of celebrities who make use of celebrity endorsements are numerous.

Shi Bao Jin Bao was named after the famous chanson singer Jane Birkin, but in 2007, the animal care films launched by the caring animal environmental protection organization, let Jane Birkin talk about the name cards to remove their names from the series, until the brand is clarified, and the two sides are regarded as "absolve the past"; and before long, Puma signed on to Rihanna, which quickly raised the brand exposure rate to a higher level. At the same time, the Fenty series launched by both sides also pushed the Air Yeezy series created by Nike and Kan. However, during the period, because of the conflict between Nike and Kan, the latter turned to the "embrace" of the Adidas, thus causing another frenzy of raging. For example, once popular throughout the world, it has been identified as a more valuable investment than gold and stock.

The "love" between the brand and big coffee is not as long as we imagine.

Why does big business like to use big coffee as spokesperson? This trend is becoming more and more intense in recent years.

Because under the influence of digitalization, the interaction between young people and big coffee who love social software and social platform is not only a single concert or meeting, but even a chicken soup push or Instagram. After a few minutes, it can attract a lot of fans' attention.

As a result, brands are looking at the huge influence of big coffee on young consumer groups, prompting them to spend money to build the aura of top spokesmen.

However, superstar endorsements will also have negative effects.

For example, a few years ago, members of Jersey shore were injured by the Coach handbag they had been photographed. The image of the brand was damaged (the member was known as "disgusting") and switched to Gucci.

In general, the "love" between brand and big coffee is mainly due to the long-term interests of the brand and the celebrity effect of big coffee. Therefore, when the celebrity's positive aura is too big to conceal the recognition degree of the brand product, when the celebrity's negative influence may cause the reputation of the brand to be involved, the brand may not hesitate to "tear the tears away".

How high is the loyalty between brand and big coffee? It depends on the chain of interests between the two sides.