Zara The Parent Company Has Made A Fortune And Won The Competition.

Although it is a rare thing in the fashion industry to say that a company is unique, Zara's parent Inidtex SA group has laid a solid foundation for its success.

Status.

Recently, Inidtex SA group released its full year 2015 earnings report.

In the 2015 fiscal year ending January 31, 2016, sales of Inidtex SA group for more than one year (including one year) accounted for 78& of annual net sales, while a 8.5% increase.

The annual net sales are more than 20 billion euros (20 billion 900 million euros).

For the start of the 2016 fiscal year, that is, from February 1st to March 7th, after the impact of various exchange rate factors, sales increased by 15%, far exceeding the market expectations of 12%, compared with the largest competitor H&M group, the latter 2016 fiscal year beginning, December and January respectively recorded 10% and 7% growth.

Although this good news is a good thing for the group, it has not been given.

The bigger surprise, therefore, was opened on that day.

The stock price is only 1% high.

However, even if we stand fast for the position of fast fashion king, Inidtex SA group still needs to be alert to the favorable challenges from cheap and fast fashion brands such as Primark.

Therefore, Zara's strategy is to reduce the price of the product.

In the first 18 months to November 2015, Zara lowered the price of high-end products in the UK market by 17%, and the price of parity products reached a high level of 36%.