Can Zhou Shengsheng'S Gold Price Rise Bring Hope To Goldman?

Hongkong's retail industry has been in recession since 2015. It has been coming into our daily information from various channels. However, although some retailers say they are full of hope for Hongkong Road, recently, Zhou Sheng Sheng jewelry executives also revealed the embarrassment of the brand in an interview. This is an old brand of gold ornaments after Zhou Dafu and Liu Fu jewelry are on the rocks in Hongkong.

Liu Kebin, general manager of Greater China operations in the company, said in a radio programme that the company recorded a double-digit decline in sales during the lunar new year, which was not good enough in February. It is difficult to reverse the weakness of the retail market in Hongkong in the first half of 2016, and it is also difficult to see when the market will bottom out.

In an interview with Zhou Shengsheng executives, he said that the depreciation of the renminbi, the strength of the US dollar and the depreciation of the peripheral currencies have made mainland China consumers and local consumption power shift to other regions, thereby affecting the group as a whole.

At the same time, the increase in rent also led to a slight increase in the cost of the company. Although the company actively worked with the owner Shang Qia, it recorded only about 20% of the rent reduction.

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With such dilemmas, the early Zhou Dafu jewelry and Zhou Fuzhou jewellery have put forward a weak growth or decline in Hongkong's retail market.

Last week, however, French investment banks unexpectedly raised the ratings of the two jewellery brands and failed to fundamentally stimulate their business growth.

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As the retail market continues to be weak, the continuous closing tide will stimulate the rent decline of the street shops, but it will lead to a single digit increase in the market rent. In general, the rental cost is expected to fall.

However, the drop in rents also can not bring more benefits to the above brands.

Although branding companies have said that they will expand their daily necessities business, but the low consumption power of consumers and all kinds of influence, the stock market turbulence caused by investment banks, causing the gold price to rise can bring a turning point for the gold price brands, and is still full of fog and haze.